Business alliance between the two companies failing

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1. Why was the business alliance between the two companies failing to advance smoothly at the point of October 2002? Give thought to this question from the viewpoint of an alliance manager.

2. What kind of power and influence should Bill Russel and Jim Heal exercise to end the situation described in Exercise 1 above? How should they exercise that power and influence?

Reference no: EM133138576

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