Reference no: EM133126487 , Length: word count:2000
BUSI49106 Research Methods for Managers - Nottingham Trent University
Consultancy Team: Student Entrepreneurship
The traditional employment destination of graduates is large organisations, particularly for students studying Masters in Management. However this behaviour seems to be changing with rising student numbers indicating that they would like to start or be involved in starting their own enterprises.
If this is the case then there may be a niche market for organisations which support students in the process of setting up their own company. GoGetters Worldwide are exactly this type of organisation and are dedicated to foster potential entrepreneurs and they need to know more about student attitudes to entrepreneurship.
What the client currently thinks they want to know GoGetters Worldwide are interesting in finding out whether there are budding entrepreneurs in the post graduate Management student population. Do Management students just want to work for others, or develop ‘through the ranks'? If not, and they are interested in setting up their own business, then what sort of business ideas do they have? Is there evidence of entrepreneurial activity before they study, or has studying at management at post-graduate level changed their minds about entrepreneurship possibilities? How do MSc Management students see entrepreneurial activity? Are their ideas related to gender, nationality or some other factor - the client wants to know and wants you to find out by comparing the results of your research to what other researchers have found out.
List your search terms
What are your overall Research Questions?
Suggested Structure
Introduction (350 words)
This should introduce the proposal - background and rationale; what it is and who it's for, explain your interpretation of the brief, background and context, include the research questions and provide the scope of the proposal.
Research aims and objectives (150 words)
The research aim is a broad statement of the general intention of your research indicating what you intend to achieve by the end of the project; the research objectives state what you need to do in order to achieve your research aim
Literature Review and Research Questions (600 words)
This section offers a critical review of the key literature/knowledge underpinning the research questions. You need to provide a brief discussion of the key trends in the existing knowledge and how this relates to your research questions. Set out any conceptual frameworks developed from your plan which helped you to decide what type of analytical tools should be used. This section should therefore include your conceptual framework diagram.
Research Methodology (300 words)
In this section discuss your ontological and epistemological perspectives. You should be clear on your underlying research philosophies that may influence the approach taken to data collection and analysis.
Research Methods (400 words)
Explain the approach to the research. Is this qualitative or quantitative research? What is your approach to collecting and analysing data? What research methods will be adopted? Explain how the methods employed in your research will help you answer the research questions above.
Ethics (200 words)
Note: You should present figures (such as graphs or graphical representations) with the titles following the representation and using a figure numbering system. You may wish to use the caption function by right clicking the graph and selecting caption in MS Word.
Attachment:- Project Brief_Management - Entrepreneurship.rar