BUSI2231 Research Methods and Statistics Assignment

Reference no: EM132964670

BUSI2231 Research Methods and Statistics - Durham University

REPORT ON DATA ANALYSIS EXERCISE

This exercise is based on a dataset collected through a questionnaire survey to answer the question "What factors make customers in do-it-yourself (DIY) industry remain loyal with a home improvement store?" with theory drawing from customer satisfaction and loyalty and other areas considered.

On the module's DUO site you will find both, the dataset in the SPSS file with the name: "BUSI2231 RMS Dataset 2020 RESIT", and the questionnaire in the Word document named: "BUSI2231 RMS Questionnaire 2020 RESIT". Please note that this is a different dataset from the one used in the original assignment.

You are required to analyse the dataset using the statistical methods taught in the module, and communicate your findings in a report format. Starting from the literature you should seek to identify and briefly present 2-4 hypotheses in your report that you will then test with at least 2 of the following techniques
• Factor Analysis
• Regression
• Mediation
• Moderation
• ANOVA
• Two-way ANOVA
You will need to demonstrate your ability to identify, apply, interpret and communicate the outputs from appropriate statistical techniques.

Additional Information
A suitable structure would be something like:
• Introduction (~150 words)
• Literature Review/Hypothesis Development: Brief literature review to enable presentation of theoretically grounded hypotheses (~525 words).
• Results and Analysis: communicates the key output from the statistical test used to test each hypothesis, stating whether the hypothesis is subsequently supported or rejected (~375 words).
• Discussion and conclusion: reflect on your findings with respect to previous studies, are the findings in line with previous studies or are they different? If different, why might this be the case? Conclude the main takeaways of the assignment (~450 words).
• References
• Appendices (not included in word count, appendices are not formally assessed but could be used to include useful supplementary content).

Harvard referencing style

Attachment:- Research Methods and Statistics.rar

Reference no: EM132964670

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