Reference no: EM132404201

BUS710 Marketing in an International Environment Assignment - International Marketing Plan, University of the Sunshine Coast, Australia

International Marketing Plan - Executive Business Report Assignment

You will provide a thoroughly researched and justified International marketing plan in report form for the senior managers of the organisation of your choice. This report builds on your previous research and analysis undertaken for Assessment 2. Task 3 now requires that, in professional report form, you explain and justify your decisions for the marketing of your product/service in a new international market.

Instructions: This task is to be undertaken individually. There is a word count limit of 2500 words for this task. The executive summary is not included in the word count nor is the Table of Contents, Reference list or any appendices.

This is a professional report and should be treated as a document that can be presented to management. The criteria sheet located in Blackboard will direct you as to the emphasis/grading for your report. Use Summers and Smith Communications Skills Handbook (any recent edition) for report writing, structure and referencing support.

An indicative structure/content for the report;

Executive Summary.

Introduction incorporating a concise overview of the organisation and product.

Concise Market Overview.

SWOT Analysis.

Segmentation and positioning.

Market Entry strategy.

Marketing Mix strategy.

Management control and performance measurement.

Conclusion/Recommendations.

References.

Appendices.

The use of theory/academic publications -

It is important that international marketing/ international business publications be utilised for a high grade in this report as is depth and breadth of research to support analysis and strategy decisions.

Appropriate application of International Marketing and International Business Theory is important.

Referencing must be in the Harvard style.

Utilise the Library resources. Contact the Library team for assistance, we have a specialist Business School Librarian.

Summers and Smith Communications Skills Handbook (any recent edition) re report structure and Harvard referencing.