Reference no: EM132404205

BUS705 Innovation Management Assignment - University of the Sunshine Coast, Australia

Case - New product line potential or pitfall?

Questions -

1. Diagnose forces of change in the men's shirt industry and give your reasoned opinion on how this influences the attractiveness of the Plastiwear opportunity.

2. Distinguish between incremental, radical and disruptive innovation. What type of innovation would you classify Green Plastics as and why. Use evidence from the case study to support your answer.

3. Innovation champions play a critical role in the innovation process. Briefly explain to Shelley what the role and characteristics of innovation champions are and who could fulfill this role within KSG?

4. Joseph Black has mentioned to Shelley that he is concerned about the number of innovations KSG has been able to bring to the market the last few years. He is concerned that the internal climate within KSG might not be supportive for innovation. Shelley asks your advice on diagnosing the innovation climate with KSG. Explain to her what instruments are available to measure the innovation climate and recommend a suitable instrument. Remember to explain what will be measured, the approach that needs to be taken and the benefits there-of.

5. Resistance or organisational blockages to creativity and innovation is to be expected within organisations, according to Goodman and Dingli (2017).

5.1 Distinguish between perceptual, process and environmental blockages.

5.2 Which of these organisational blockages are evident within KSG from the case study? Use examples to support your answer.

6. It seems that despite KSG having a Research and Development (R&D) department, they lack an innovation strategy. Discuss why this is problematic with Shelley, using examples from the case study to highlight KSG's approach. Advise her regarding the essential tasks involved in creating and implementing an innovation strategy for KSG.

Attachment:- Innovation Management Assignment File.rar