Reference no: EM132404227

BUS703 Managing Research Assignment

Semester 2, 2018 - University of the Sunshine Coast, Australia

Task - Critique of a research article questions

You are required to answer any four (4) of the questions below in relation to the 2012 research article named Antecedents of Store Loyalty - Exploiting the role of store affect.

Examination format answers are required i.e. NOT a report - simply answer any four of the questions below (about 300 to 400 words per answer). Remember you are critiquing the research decisions and methods used in the report, based on the theory you have learnt in the BUS703 course this semester. Your work will be evaluated on the basis of you being able to use the research methods theory in this course, apply it to the research article and critique the research on this basis. Remember to consult the assessment criteria if you are uncertain of how to structure your answer.

1. Critique the problem definition and research problem addressed in this research article.

2. Evaluate the literature review conducted in this research article.

3. This article uses a descriptive research design. Describe the characteristics of this research design and evaluate its appropriateness. Was this design sufficient to address the research objectives, or would you suggest another design?

4. Are the methods used to collect data sufficiently justified and described? What further information (if any) do you require?

5. Evaluate the measurement of the dependent and independent variables used to assess these variables. Do these meet the criteria of rigorous measurement?

6. Critique the sampling strategy (or respondent selection) used in this study.

7. Appraise the data analysis strategy used in the research.

8. Assess the research ethics in this research project, in relation to the respondents.