BUS504 Marketing Management Assignment

Assignment Help Marketing Management

Reference no: EM132514981

BUS504 Marketing Management

Assessment - Presentation

Learning Outcome a) Demonstrate an understanding of the theoretical foundations of marketing management in the areas listed in the schedule of topics.

Learning Outcome b) Demonstrate a critical appreciation of branding and product positioning strategies and the relevance of Internet marketing, social media and other elements of the marketing mix in product and service branding and positioning.

Learning Outcome c) Understand the importance of marketing principles and key issues affecting the development of marketing strategies, including the marketing environment, consumer behaviour, market segmentation, targeting, positioning, branding, pricing, distribution and promotion.

Learning Outcome d) Apply the understanding of marketing theories and the principles of marketing research to demonstrate an ability to assess and critically evaluate an organisation's strengths and weaknesses with respect to its marketing strategy for selected products/services in relevant target markets.

Learning Outcome e) Exhibit an advanced level of awareness of the ethical aspects of marketing and be able to identify and discuss the potential consequences of marketing on society, communities and individuals.

Assessment Description

Students are to select a presentation from the list of topics below and make a 25 Slides presentation (PPT slides). Students should use and apply the theories/concepts learnt in this course. Students should also conduct their own research on the topic.

Please note that presentation topics must be presented in the week listed next to the topic.

Please make sure student need to create Separate script words and script should be included in PPT Slides

Week 8:Do you agree or disagree with the following statement by a marketing commentator: ‘Most small businesses don't prepare marketing plans because the information needed to complete them is too hard to gather'? Justify your answer. What other reasons (if any) could explain why small businesses might not complete their marketing plans?

Week 9: Describe how Uber's business model works and the role technology has played in its success. What are the arguments in favour of banning these types of businesses? What are the arguments in favour of defending them?

Week 10: Discuss market segmentation and its implications for small and medium-sized enterprises.

Week 11: There are several aspects of cultural influence that a brand must look at before marketing to a global audience. Using the examples of Japan and Australia, explain how McDonalds localised elements of the brand to target a specific audience.

Week 12: Explain the family decision making process. In your opinion, is social influence within families a concept that is going to follow on through generations? Using the example of your favourite car brand, how do you think the family decision making process is implemented?

Attachment:- Marketing Management.rar

Reference no: EM132514981

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