Reference no: EM132404400 , Length: word count:2000
BUS3PPB Professional Practice in Business Assignment - La Trobe University, Australia
Description of Task - The aim of this assessment is for you to analyse and display a sound understanding of Entrepreneurship and Innovation and to present your argument as to how Accountants and their wider Finance profession have a role to play in these businesses.
Essay -
1. Describe what Entrepreneurship and Innovation are?
2. Present an overview as to how and why disruption or change is a fundamental component of Entrepreneurship and Innovation
3. Display an understanding and possible personal reasons for the various types of Entrepreneurship
4. Discuss your feelings and your assessment of the roles of the main players and take out of the Case Study movies of Social Network and The Founder
5. What suggestions could you make to improve the Accounting treatment of Goodwill and IP Intangibles and how would these benefit Entrepreneurship
6. Why is it important for members of the Accounting Profession to be active promoters of Entrepreneurship and Innovation within their client base?
Your essay will be assessed for your ability to:
1. Explain your understanding of Entrepreneurship and Innovation.
2. Present a clear overview how these are essential in the National wealth creation.
3. Describe wither an entrepreneurial mindset is only essential for self-employed people or is it equally essential for company employees also?
4. Discuss the varied reasons why people move to one predominant area or type of Entrepreneurship and how this could impact their success or otherwise.
5. Demonstrate the links between real world Entrepreneurship and Innovation to academic theory and draw on academic literature (at least 10 references).
6. Reflect on how the Accounting Profession can assist this national imperative.
7. Present a professional, well-structured and well written academic essay.
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