Reference no: EM132852387

BUS302 Entrepreneurship - King's Own Institute

Learning Outcome 1: Explain and suggest solutions to the kinds of problems encountered by entrepreneurs and by entrepreneurial ventures
Learning Outcome 2: Analyse and solve various business problems using case study approaches found in the academic literature and in industry in the present day
Learning Outcome 3: Prepare strategic plan to include marketing, finance and operations for an entrepreneurial venture
Learning Outcome 4: Enhance skills in report writing, verbal communication and collaborative decision making.
Learning Outcome 5: Appraise adaptability skills of an entrepreneur to operate effectively in a culturally diverse, complex and globally oriented society
Learning Outcome 6: Articulate the importance of ethical conduct in commercial engagements

Assessment 1

Assessment Type: Evaluating an entrepreneur

Purpose: This assessment is designed to allow students to critically evaluate an entrepreneur against entrepreneurship theory. This assessment relates to learning outcomes a, b, e.

Topic: Analyse an entrepreneur for their characteristics and traits compared to entrepreneurship theory. Task Details: Analyse a current entrepreneur from one of these countries: Canada, Thailand, France.

Critical analysis and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur's biography.

Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used. Suggested structure:
o Cover page
» Please indicate your full name, student ID, class day & time, and tutor's name
o Introduction
o Background of the entrepreneur
» Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person's entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). Hint: stay relevant in any description to the critical analysis of your entrepreneur against entrepreneurship theory.
o Entrepreneurial traits/characteristics
» Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories).
o Opportunity recognition and idea development process
» Discuss the processes of opportunity recognition and idea development (with reflection on/application of the relevant entrepreneurship theories).
o Competitive advantages
» Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).
o Recommendations
» Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take.
o References - Anglia Harvard referencing style

Assessment -Assessment Type: Group entrepreneurial venture presentation

Purpose: This assessment is designed to allow students to demonstrate their ability to apply the theoretical concepts and models to real world current situations. As a group activity, it also allows students to further develop their team work skills and professional presentation and communications skills.

Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture that your group could enter into. Your Power Point slides must also be submitted to the Tutor/Lecturer before your presentation begins. Please no restaurants, cafes or online supermarkets unless demonstrably unique or addressing a new market in which you're addressing consumer needs not presently met.

Suggested structure:

o Cover slide:
» Please indicate ALL group members' full names, student IDs, class day & time, and tutor's name.
o Introduction of business idea
» Describe clearly your business idea.
» What customer wants, needs, problems or fears are you trying to address?
» What makes your business differentiated from current opposition in the market?
» How do you take advantage of or response to the impact of cultural context in developing the business idea?
o Business Model/Canvas (use single PowerPoint slide showing 9-cell template completed with bullet points per the Smokino example given)
» Customer Segments
» Value Proposition
» Customer Relationships
» Channels
» Key Activities
» Key Resources
» Key Partners
» Revenue Structure

» Cost Structure
o Reflection on/application of Design thinking and/or Lean start-up
Reflect on your own group's application of design thinking and/or lean start-up, as entrepreneurship validation tools, when brainstorming/developing and/or validating business idea(s).
o Key marketing and resource considerations
The following (but not limited to) questions are expected to be addressed. Support your ideas with relevant research, facts & figures where possible.
» How attractive is your intended industry? Are there any favourable/unfavourable trends happening in the industry?
» How competitive is your intended industry? Who are your closest competitors?
» Who and where are you targeted customers?
» What are the major product/service benefits, features and/or experience?
» What is the intended unit price of the product/service? How does your unit price compare to that of the closest offering(s) in the market?
» How can the product/service be distributed to the customers? Where is the location of the business? How can technology be incorporated to reach customers?
» How are you going to promote the product/service at the initial stage?
» How much money is tentatively needed to start the business, and where do you intend to get the finance from?
o Entrepreneurial traits/characteristics
Discuss the entrepreneurial characteristics/traits and skills of the team members (i.e. your own group members), and how the members might contribute to the venture's success (reflection on/application of relevant entrepreneurship theories expected).
o Sustainable values
What sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venture contribute to the market and/or local communities/society?
o References
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve.

Part B: Business Plan (including refined Model/Canvas)

Suggested (brief) structure:

Cover page (please indicate your full name, student ID, class day/time & tutor's name) Table of Contents
Executive Summary (not included in word count)
Section headings

o Introduction (a clear introduction of the business idea, make sure that first time readers can understand your business idea)
o Mission
o Goals
o Ethical issues
o Business Model Canvas (use single page, 9-cell template populated this time with succinct, relevant details to each cell per the Bubba Cam P/L example provided).
» Customer Segments
» Value Proposition
» Customer Relationships
» Channels
» Key Activities
» Key Resources
» Key Partners
» Revenue Structure
» Cost Structure
o Feasibility Analysis
» Market
» Operations and Technology
» Human Resources
» Finance
o References
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English

- check with your tutor if you're unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used - reliance on such sources will result in a heavily reduced grade.

Attachment:- Entrepreneurship.rar