Reference no: EM132941942 , Length: 3000 Words
BUS114 Global Economies and International Markets - Icon College of Technology And Management
Assignment Brief
As part of the formal assessment for the module you are required to submit a Global Economies and International Markets project proposal. The recommended word limit is 3,000 words+/- 10%. You are strongly advised to read "Preparation guidelines of the Coursework Documents" before answering your assignment.
Background
You are employed as Senior Strategist by a UK-based global company. Your role involves ensuring that the company has effective entry strategies to maintain and sustain its competitive advantage.
As part of this exercise you should develop a proposal backed by literature review of academic scholarly work on a topic of your choice within international business and a linked case study of a global business trend or issue.
LO 1: Formulate appropriate decisions in complex and unpredictable contexts in which data may be limited or contradictory, applying creativity and risk management appropriately.
LO2: Apply a justified systematic approach to research methodology and demonstrate advanced information skills.
The assessment for this module is informed by the learning and experiences in your degree programme to thoroughly and write a research proposal examining the market, industry or sector of your choice. The following summary will aid your understanding of the assessment requirements.
Research Project
You are required to write a research proposal. The main contents of the proposal should include the following headings: Introduction/rationale (to include, the aim and objectives, research question); literature review; methodology; ethical considerations; budget; references; appendices.
Introduction: Should show the reader what you want to do, and why. It is designed to create interest in the reader about your proposal. The aim show what you want to achieve, and objectives how you want to achieve the aim of the study.
Literature review: refers to all the secondary sources related to the topic. It is important to structure the argument intelligently so that the reader can grasp the argument in relation to others, while showing that your work is original and creative. Literature should include both supporting material and disagreements. You must cite the sources you used in supporting your proposal. You must use the Harvard citation system, which is available in the ICON VLE.
Methodology: The idea is to convince the reader that the methods of data collection and analysis will correctly address the research problem and to demonstrate to the reader that the selected methodologies are appropriate for the specific topic. There should be a discussion of methodologies to be undertaken to collect and analyse the data. The components of this section should include: philosophy, approach, methodologies choice, strategy; techniques (Saunders et al, 2019); Sampling techniques, and ethical considerations.
Budget: A budget is necessary to predict and cost all aspects of the research and then add allowances for the unpredictable disasters, delaying and rising costs. All items in the budget should be justified
References: These are the sources you have referred to in your proposal. You must use the Harvard citation system, which is available in the ICON VLE.
Appendices: These are documents that support the proposal and application, for example, informed consent, supporting documents, questionnaires, measurement tools.
Formative assessment
Formative assessment and feedback will be integrated into the teaching delivery. This will include in process evaluation of the quality of individual engagement with approaches and techniques together with professional practice and etiquette.
Attachment:- Global Economies and International Markets.rar