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BUS104 - Introduction to Marketing Assignment

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Reference no: EM132495123 , Length: word count:1500

BUS104 - Introduction to Marketing Assignment - King's Own Institute, Australia

Essay Assessment - The assignment is served as two purposes: a) to assess students' knowledge about contemporary issue of marketing and b) as a diagnostic test of the students' writing and referencing skills.

Essay topic - "In the last decade, there has been a surge in popularity in wearable technology including smart watches, activity trackers and even smart clothing. Consumers and companies are beginning to use various devices for a variety of applications. The growth of wearable technology shows no sign of slowing down".

Discuss the impact of wearable technology on consumer lifestyle.

The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students' knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject.

Note - Word limit: 1500 words (±10%) (excluding reference list). The response should be professionally in Arial 10pt or Times New Roman 12pt, single space. Harvard (Anglia) style referencing.

Attachment:- Introduction to Marketing Assignment File.rar

Reference no: EM132495123

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BUS104 - Introduction to Marketing Assignment : BUS104 - Introduction to Marketing Assignment Help and Solution - King's Own Institute, Australia. Discuss impact of wearable technology on consumer lifestyle
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