Reference no: EM133103235

For this individual assignment, research your chosen area sufficiently, going beyond the obvious to a reasonable level of depth to to gain insight into exactly what happed, when and why. With this information, form your analysis and point of view, backed up with data. Lastly, take a prudent risk based on the foundation you have built and speculate about some future unknowns.

NOTE: YOU MAY NOT USE BLOCKBUSTER/NETFIX IN ANY OF THESE ASSIGNMENTS.

STORY OF DISRUPTION:

Pick an industry, product category or organization which has experienced a profound disruption by a newcomer displacing the former market leader(s). It need not be a technology, per se. It can be a process innovation, marketing innovation, or a combination of any of the components depicted on the Business Model Canvas. Take the reader through a timeline of the disruption. Identify the conditions: market, economic, cultural, technological, competitive, behavioral prior to the disruption.

You might consider: Business model element(s) which were key to the innovation, insights the disruptor did or did not have before or during the adoption, factors that drove customer adoption. Was there a new performance metric, or shift in customer behavior or expectations? Who were the stakeholders - who wins and who loses? Did the companies being disrupted take action - perhaps too little too late? Note both first- and second-order effects. What must the disruptor do to stay relevant, and defend their position?

Tell the story in a narrative, demonstrating your understanding of the concepts from class that illuminate your topic. Include any graphs or visuals as appropriate, citing sources if not your own work. Finally, speculate about the future. What do you foresee will happen next? Does the disruptor have a sustainable competitive advantage or will they be eclipsed by an even bolder innovator?