Building strategy canvas-the strategy canvas

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Reference no: EM131741420

Explain Campbell soup company recently marketing strategy as in there following point. Building a a Strategy Canvas - The strategy canvas, developed by Professors Kim and Mauborgne in their book Blue Ocean Strategy, is a useful tool for identifying a strategic focus. Discuss what a strategy canvas might look like for the company you have chosen to report on.

1. A strategy canvas is a tool for visualizing a firm’s strategy relative to other firms in a given industry.

2. The central portion of the strategy canvas is the value curve, or the graphic representation of the firm’s relative performance in its industry.

3. The key to using the strategy canvas (and the key to developing a compelling strategic focus) lies in identifying a value curve that:

a) clearly depicts the firm’s strategic focus

b) is distinctively different from competitors.

Reference no: EM131741420

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