Building new markets by unleashing disruptive innovation

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1. Please read "Six Keys to Building New Markets by Unleashing Disruptive Innovation" (Six Keys to Building New Markets by Unleashing Disruptive Innovation by Clayton M. Christensen, Michael E. Raynor and Scott D. Anthony) and identify each key.

2. Which of the six keys to building new markets has Amazon successfully used?

3. Define comparative advantage. What is Amazon's comparative advantage in general? Evaluate the strength of their comparative advantage in the global marketplace.

Reference no: EM133031760

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