Building brand equity means increasing

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Reference no: EM131795854

1. Building brand equity means increasing

consumers’ positive mental associations with a brand

a brand’s market share

consumers’ interactions with a brand through social media

a brand’s presence in both traditional media and social media

2. If a brand wants to measure engagement of its social media outreach, good measures to use include the following, except

total number of comments

click-through-rate

number of re-posts

number of new followers

3. With YouTube, ______ ads are skippable video ads that are inserted before, during, or after the main video.

search ads

overlay in-video ads

display ads

trueview in-stream ads

Reference no: EM131795854

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