Reference no: EM132802846

Building and Maintaining Trusmt of a Copany's Customers

Volkswagen set itself apart from the completion when it developed the so-called clean diesel engine, millions of which were placed in cars throughout Europe, the United States, and other countries. Marketing materials heralded the VW diesel engines as good for the environment because they emitted low levels of harmful nitrogen oxides. However, as you will see, it was revealed that VW knowing installed software, which, when the car was being tested for emissions, cleaned those pollutants from the exhaust. Knowingly defeating emissions testing has (all but) destroyed VW credibility and customer trust in its products. How ironic that the Volkswagen Group's Audi brand coined the phrase "truth in engineering." Since the news came to light, VW's CEO resigned and senior engineers' employment was terminated.

Questions to Answer:

1. What you do think?

2. Whose responsibility is it to ensure that ethical practices are in place and implemented?

3. Should company leadership even consider such issues as they navigate the global market? Why or Why not?