Building a marketing plan

Assignment Help Marketing Management
Reference no: EM131663562

Assessment

Reading: The marketing plan

Building a marketing plan - a complete guide

Questions - Answers

Q1. How many references are required for this assessment?
At least 10 references are required.

Q2. What is included in the word count?
Body text is included. TOC, Exec.summary, tables and figures and list of references are not included.

Q3. Should we use the contents as listed in the marketing criteria? e.g Steps in writing a marketing plan, SWOT and competitor analysis, mission etc? and with each heading, are we to describe the meaning and then list how it relates to our product?

so for example, we describe what a mission is and then write the actual mission, or do we assume that the reader knows what a mission is and we just state the mission for the product?

e.g. 'Steps in the marketing plan' is a mini lit. review and what is following in the report.

The rest of the report does apply to the product with a very brief definition of what each concept means e.g for SWOT analysis, describe what it is then describe how you will apply the SWOT analysis to the product.

Verified Expert

The present solution is based on marketing mix concept. The solution is mainly based on German Automotive company - Autbahn. The corresponding section of the solution are based on the given instruction and rubrics. The solution comprises of more than 2000 words and the references used are given in APA format. In total, more than 18 references are used and are given at the end of the solution. The solution is prepared in Microsoft office file and is completely free from any type of plagiarism.

Reference no: EM131663562

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inf1663562

1/1/2018 5:21:50 AM

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len1663562

9/29/2017 2:36:35 AM

my last assignment-1 topic was autobahn motors opens a supercar vending machine in singapore. I sent my first assignment so if want any information use can use it. pls attach at least 18-20 APA style references. Steps in the marketing plan' is a mini lit. review and what is following in the report.

len1663562

9/29/2017 2:27:27 AM

The rest of the report does apply to the product with a very brief definition of what each concept means e.g for SWOT analysis, describe what it is then describe how you will apply the SWOT analysis to the product. Moodie will automatically submit your draft by the deadline date for marking, so please make sure you have uploaded the correct file for marking by the deadline date and time. The Unit Co-ordinator will not accept any files by email by individual students. Assessment 2 details. Assessment 2 (more info), opens as a PPT Reading: The marketing plan Check other examplars under Assessment 1- submission link too. Building a marketing plan - a complete guide Some examples- assignments Questions & Answers

len1663562

9/29/2017 2:26:41 AM

Marking criteria Report structure (including title page with your name, student id, campus, unit code, term and year; executive summary; table of contents), grammar, presentation, introduction (background info on product), conclusion and referencing CONTENTS 1. Steps in writing a marketing plan 2. SWOT and competitor analysis 3. Mission 4. Set 3 marketing objectives and 3 financial objectives achievable within the first 6 months of the product launch 5. Formulate a detailed marketing mix strategy and place particular emphasis on a digital marketing communication plan 6. Present action programs designed to achieve the marketing and financial objectives 7. Discuss the implementation and control of the marketing plan

len1663562

9/29/2017 2:26:29 AM

2nd part of marketing plan. Don’t share your files with friends because there have been cases of cheating in the past where 2 people submitted same assignments and it was difficult to identify original author. Make sure Turnitin score is less than 20%. If score is more than 20%, we will check plagiarism and penalise accordingly. It may not mean than you have plagiarised though. Check assessment 1 and assessment 2 links in moodle for more information and past examplars Follow the APA referencing style.

len1663562

9/29/2017 2:26:23 AM

Individual report- 2000 words Moodle automatically submits your draft by deadline, so make sure it is the correct file. No email submissions or other files will be accepted by Unit Co-ordinator/Lecturer/Tutor after deadline. If you need an extension, go through Assessment Extension System before deadline and upload valid evidence, e.g. medical certificate. Penalty for late submission is 5% of total marks per day. Continuation of same product chosen for Assessment 1. No change in product will be allowed.

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