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Build the marketing plan

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Reference no: EM133345182

Continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C business, wants and needs, and societal marketing. Your paper needs to be in APA format, include a title page, and a reference list.

Section 1: T-shirt Company as a B2B or B2C

Identify your company as a B2B or B2C market.

If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.

Section 2: Wants and Needs

Identify the needs from the consumer perspective for your product.

Section 3: Societal Marketing

Identify the societal marketing contributions.

Describe how it will benefit society's interest.

Describe how this will relate to the buyer.

Reference no: EM133345182

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