Build the brand equity of chosen family brand

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Reference no: EM132266526

I have a team project for strategic management ,where we have to develop an intregated brand promotion campaing for a new product that will build the brand equity of the chosen family brand. Our brand is "Crayola" , we have decided that our product will be some sneakers for kids and they can color this with special markers. We have very clear our point, our target market Kids from 6-14 years olds, and most important their parents since they pay for it. We have figure out our main competition and our objectives with this product and finally we have our logo for the product.

But I still have doubts about the Social Media .Please Help: (I will appreciate if you give me answers or serious opinions)

Question: Which types of Social Media will be used, why they were chosen and how will they be used?

(Please do not just name all the social media you know , reasons)

Reference no: EM132266526

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