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Build skills in analysis in the context of microeconomics

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Reference no: EM131958874

The objective of the project is to build skills in analysis in the context of microeconomics.

To complete a case study successfully a student will need to create a PowerPoint presentation (about 25-30 slides).

For your case study please choose a company from the list below and explain the reasons why you picked this company:

- Kohl's - Harley Davidson - GE - Apple - Microsoft - Ikea - Vtech - Chase bank - Hilton Hotels - Organic Valley - Boing - Johnson Controls - Starbucks - Oshkosh - American Family Insurance Group - Northwestern Mutual - Any international company based or originated in Milwaukee or Wisconsin.

Your project should consist of: - A brief history of a company- no more than 2 powerpoint slides - Basic facts about the company (don't be afraid to use interesting and fun statistics) - 2-3 slides - Products / functions of the company. Please discuss the elasticity of products/services of the company and whether the product has substitutes, complements within the company or in the industry - 2-3 slides

- Identification of the market environment in which this company is operating. Here, please explain whether the company is a monopoly, oligopoly or operates in the competitive setting. If there is competition involved, please provide some information on its major rivals - 3-4 slides - Labor market.

Include average wages/salaries and compare the number to the industry and national level - 2-3 slides - Opportunity Costs the company is facing - 1-2 slides - International Trade. Include import/export information - 3-4 slides - Environmental Impact/ Influence.

Include positive or negative impact of company's operations on the environment - 1-2 slides - Microeconomics of the company. In this section please include any information on long-run/ short-run goals and progress, profits/losses, major costs and how these costs are being minimized, types of recourses used in the production, recent changes in the company/ industry if any - 2-3 slides - Explanations on how your case study is related to the material covered in the course - 2-3 slides - The influence this company has on local, national and global economy. - 2-3 slides - Possible future outlook for the company - 2-3 slides - Bibliography -- 1-2 slides Include all the references to the information used in the project (minimum five references).

You cannot use websites such as Wikipedia and may provide a reader with the false information.

Verified Expert

Apple Inc. has succeeded heavily due to the adaptability as per the customer needs and a high range of strategic techniques implemented through various Internet resources and advertisements. Apple Inc. has followed the 7Ps Model and SWOT analysis, because of which they have successfully capitalized on the internal strengths by providing the customers the quality as expected by them. They have been formulating their marketing strategies as per the changing needs and requirements of the end consumers, due to which they are able to provide the necessary response. However, they need to analyze the market environment and revamp their strategies. This presentation will carry out micro-environment analysis of Apple Inc. and will provide appropriate recommendations. This file is written and presented in Microsoft PowerPoint Presentation.

Reference no: EM131958874

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