Reference no: EM132915982

Social Media: Is it still worth your time? SOCIAL MEDIA VALUES His preferred approach is to gather and build communities online around shared interests. He also makes it a point to embody the qualities that he believes are essential to good social media use - namely confidence and transparency. MILLENNIALS AND THE NEWS As digital natives, millennials tend to spend more time online, on mobile and on social media platforms than older folk. Yet, a 2015 study by the American Press Institute (API) found that adults in America aged 18 to 34 were anything but newsless, though they consumed news and information in very different ways from previous generations. "This generation tends not to consume news in discrete sessions or by going directly to news providers. Instead, news and information are woven into an often continuous but mindful way that millennials connect to the world generally, which mixes news with social connection, problem solving, social action, and entertainment," the API concluded. UNDERSTANDING SOCIAL MEDIA To transform, an organisation should aim to have everyone using social media and working to understand how these new communication tools are changing the way people connect, build community and consume and exchange news and information, he said. Adapted for academic use Source : Lydia Lim, The Straits Times 23/03/2018 (Newslink.com)

Question 1 (a) Discuss the four (4) ways that organisations can use social media to build relationships with their target customers. You are to relate your answers to the case above.

(b) Outline and explain the three (3)steps that an organisation can adopt to encourage and improve its crowd service, based on the article above.