Build awareness for haighs chocolate

Assignment Help Marketing Management

Reference no: EM13660106

Marketing Plan

Haigh's Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand.

You are now employed as a team of 3 - 4 (max.) marketing consultants to help design a Marketing Plan for them. However you will need to firstly understand the brand by performing a SWOT analysis and then designing the Marketing Mix (4P's). Lastly, it is very important that you are able to foresee or predict potential problems you might have with making or launching the product. As a team, you are required to pitch your marketing plan to your class. Haigh's Chocolate is looking for a creative, practical and fun marketing strategy!

Objectives of the Marketing Plan:

1) To build awareness for Haigh's Chocolate
2) To increase brand recognition for Haigh's Chocolate

The brief

There are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates! Your consulting firm is given the task of creating a product, or packaging its current range of products into a product especially for an occasion of your choice. For example, for Valentine's Day you may create a bouquet of Haigh's chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festival!

Your team can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside the box and create a product that is feasible for the brand!

You can use external images, or use software (e.g. Photoshop or Illustrator) to design your product. I you should choose to, you can also bring a prototype to your class for presentation.

Mandatory

1) Application of theory: You will need to apply marketing theories for this assignment. You can refer to your textbook to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Chapter 2 of your textbook.

2) Presentation: You are required to present your Marketing Plan within your tutorial class to gauge feedback from your tutor and peers. This will help you to refine your plan for the written report.

3) Template: A report template has been provided on Moodle for this assignment. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly.

Reference no: EM13660106

Questions Cloud

Compare growth of revenues vs income : Compare growth of revenues vs. income over time and between the two companies and how can you explain the difference in profitability between the two companies

Etermined by the number of important digits in focal length : A concave mirror (f = 50. cm) produces an image whose distance from the mirror is one-third the object distance. Decide (a) the object distance and (b) the image distance. Treat the fraction as an exact number.

Compute the speed of the electron : An electron is accelerated from rest by a potential dissimilarity of 350 V. It then enters a uniform magnetic field of magnitude 200 mT with its velocity perpendicular to the field. Compute the speed of the electron.

Martian measure for the distance between venus and mars : A Martian leaves Mars in a spaceship that is heading to Venus. On the way, the spaceship passes earth by a speed v = 0.86c relative to it. Suppose that the three planets do not move relative to each other through the trip. The distance among Mars and..

Build awareness for haighs chocolate : Build awareness for Haighs Chocolate - to increase brand recognition for Haigh's Chocolate

Constant speed from earth to planet orbiting another star : A spaceship travels at a constant speed from earth to a planet orbiting another star. When the spacecraft arrives, ten years have elapsed on earth, and 6.4 years have elapsed on board the ship. How far away (in meters) is the planet, according to obs..

What is resistance of light bulb that uses average power : What is the resistance of a light bulb that uses an average power of 55 W when connected to a 60Hz power source with a peak voltage of 170 V? What is the resistance of a 80 Wbulb?

What is the angle of second-order diffraction : X rays by a wavelength of 0.15 nm under go first-order diffraction from a crystal at a 23^\ circangle of incidence. What is the angle of second-order diffraction?

Appraising a manager''s motivation methods : Appraising a manager's motivation methods and how they influence performance.

User Account

All Pages