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PRL201 Content Creation for Social Media - Torrens University Australia

Assessment - Strategy Implementation

Learning Outcome 1: Create engaging multimedia content using a range of social media platforms to reach target publics
Learning Outcome 2: Build and maintain brand personality
Learning Outcome 3: Analyse, evaluate and adapt social media campaigns

Context:

In this assessment, you are required to implement the social media strategy proposed in Assessment 1. The content should be engaging and relevant to the target audience to build and maintain a good social brand personality using a range of different social media platforms suggested in the first assessment. Remember the focus is on building a brand culture and community and not selling product. You should also aim to take on feedback from your learning facilitator from Assessment 1 and modify your approach if needed.

If posting live, weekly implementation analysis and evaluation from the platform specific analytics (eg., Facebook/Instagram Insights) should provide a good background to any adaptations on the proposed posts from Assessment 1 and to help improve post performance eg., best times to post, what content is engaging the target audience etc. Ensure you keep records of any changes or adaptations implemented during this phase, and include them in Assessment 3.

Instructions:
• You must use the chosen client from Assessment 1.
• You are required to use the same social media platforms proposed in the first assessment. If changes are required, whether on selected platforms, suggested posts, dates, or times, keep records of them, and include these changes and respective reasons in Assessment 3.
• You must use at least two (2) social media platforms and create a weekly post for each (as a minimum) from weeks 6 to week 10 inclusive, as proposed in your social media plan.
• Ensure the content is relevant and engaging. Again, please keep in mind that this isnot a platform to advertise company products/services and you should be using subject concepts and essential readings /viewing to inform the content creation process.

Option 1: Working with a real client directly with access to their social media platforms
o As you have permission from the client, you should post on its social media channels as proposed in Assessment 1.
o You should post relevant, engaging content that is not directly aimed at selling product. It may relate to industry issues. Solve consumer problems. Provide information, entertainment, inspiration and education.
o Branded sales/promotional content will not be considered for this assessment. If the client requires branded content, they should be posted in addition to the social media plan.
o Students are advised to share posts in development or links in the subject discussion forum for peer feedback on post content with the potential to improve it and/or to gain more engagement.

Option 2: Working without permission of a real client:
o If you don't have the permission of the client, you are required to set up new social media platforms as proposed in Assessment 1.
o Ensure you set up professional or creator accounts/platforms, to have access to their respective analytical tools (e.g. Facebook page).
o You should post relevant, engaging content that is not directly aimed at selling product. It may relate to industry issues. Solve consumer problems. Provide information, entertainment and education.
o Branded sales/promotional content will not be considered for this assessment.
o When setting up the social media accounts, use an alternative name to identify them: use your own name and the code of this subject to identify the social media accounts (e.g. Your Name - PRL201).

o To avoid any issues, include the following disclaimer in the description of each account.
"The postings, opinions and ideas on this [social media platform, website, blog] are only for academic purposes and do not representany particular company, strategy or opinions."
o Students are advised to share posts in development or links in the subject discussion forum for peer feedback on post content with the potential to improve it.
o NB: Extremely important is that once feedback has been received for Assessment 2 all student social media platforms created for the assignment should be deleted.

• You are required to submit one (1) workbook with a collage of all posts created for the client, including screenshots of each post on Sunday of Week 10, as per submission details described in the brief.
Suggested format:
a. Cover page
b. Introduction
c. Social media posts including:
i. Week / Date / Time of post
ii. Brief description of the process of how the post was created, and where content was sourced from including relevant sources /links eg., image sourced from Unsplash, manipulated in canva, with an original meme created.
iii. Brief rationale of the strategic thinking behind the post, linking to any relevant theoretical principles and their source eg.,from lecture notes, course materials and links, external sources. NB: Bullet point descriptions / justifications acceptable.
d. References

• You can collate the posts using Word, Powerpoint and/or PDF, and organise them using screen shot images for each post from the platform itself and/or a link to video or blog content. Write the process and rationale under each post.
• It is recommended to submit the assessment in PDF to maintain all the formatting, and to avoid any file issues. Due to the large number of images, you should use appropriate software (available free online) to compress the PDF file, e.g.

Attachment:- Strategy Implementation.rar