User Account

All Pages

Build an innovation case utilising the commercial funnel

Assignment Help Other Subject
Reference no: EM132796611

Unit 8 Innovation and Commercialisation - HND Business

Chosen company - Toyota

Scenario

You are an Innovation Management consultant and you have been hired by a company to prepare and present a business case for an innovative product with commercial potential.

Task 1

Section 1

You should cover the following issues:

Background to the company and its commercial potential.

Examine the difference between invention and innovation, analyse sources of innovation as a core process in a specific company;
Critically discuss link between innovativeness of a specific organisation and its leadership, organisational culture and teamwork;
Evaluate 4 Ps of innovation, appraise the value of the innovation funnel and frugal innovation with reference to your case study;

Section 2

You should cover the following:

Explain the importance of the commercial funnel and New Product Development process for successful innovation.
Build an Innovation case utilising the commercial funnel:
Evaluate resource and funding considerations
Identify key risks that can impact the successful implementation of the innovation
Establish specific Key Performance Indicators that will allow to control/monitor and assess the success of the new product's implementation.
Evaluate how the company can protect the intellectual property rights of the new product.

This provides evidence for all Learning Outcomes

Task 1:

The submission is in the form of a case study of an organisation selected by the student that covers, using evidence, various aspects of Innovation and Commercialisation. The Innovation case should be built as result of student's research.
The student has to actively search for relevant information, which would allow him/her to perform required actions and complete the Assignment. It means that it's very important to select a right company for the case.
The student must have the lecturer's approval - before he/she starts working on the Assignment.
The paper should be referenced using the Harvard referencing system.
Please also provide a reference list using the Harvard referencing system.
The recommended word limit is 2000-2500 words. You will not be penalised for exceeding this number.

Attachment:- Innovation and Commercialisation.rar

Verified Expert

This paper discusses the various dimensions of innovation. A detailed analysis of the concept innovation and it's different iterations has been included in the work. Special attention has been paid to the case of Toyota where multiple commercialisation practices have been discussed.

Reference no: EM132796611

Questions Cloud

Find the economic value added for Division X : Division X has operating income of $1.5 million and uses $10 million of capital. Find the economic value added for Division X
Which australian auditing standards issued by the auasb : Which Australian auditing standards (ASAs) issued by the Australian Auditing and Assurance Standards Board (AUASB) contain?
Asset-backed security and mortgage-backed security : What is the difference between an asset-backed security and a mortgage-backed security?
Current market value of bond : If the market interest rates are 5% and the bond has a nominal $1,000 par value, what is the current market value of this bond? Show your work!
Build an innovation case utilising the commercial funnel : Examine the difference between invention and innovation, analyse sources of innovation as a core process in a specific company
Prepare the journal entry to record the registration : Prepare the journal entry to record the (1) registration of the trademarks on June 1, and (2) legal costs on December 1
Post a description of perceptions of palliative care : Post a description of perceptions of palliative care from the perspective of a: Social worker. Then, explain the roles of social workers in providing palliative
Which is considered to be an enhancing characteristic : Which is considered to be an enhancing characteristic of financial information that has been audited? Which is not an ethical attribute of an external auditor?
What is the expected holding-period return for stock : You have been given the price at t =0 (P0) and probability distribution for the price at t =1 (P1) for three stocks:

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd