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1. Discuss Target's failure in the Canadian market. Was its effort to quickly build a presence in the market overly ambitious? Would the company have been better served by opening only a few stores at a time?
2. What is the type of entry mode Target used in entering Canada? In your opinion, would the company have been more successful operating as a joint venture with a local retailer? Explain your response.
3. Reflect on Target's seeming lack of attention to the Canadian consumer. Do you think this a result of the company's total lack of experience in foreign markets or simply a misguided belief that Canadian consumers were no different than U.S. consumers?
4. What can other U.S. retailers learn from Target's experiences in Canada?
https://uk.news.yahoo.com/video/target-pulling-canada-155725318.html?guccounter=1
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