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Question: Select and then build a marketing plan for a product (Smart mattress). If you were the marketing manager for your company, if you want to select Cristianio Ronaldo as the influencer who has 539 million followers on instagram as of January 2023 as per Statista to advertise your product, Please explain your choice.
You must focus on using the product - smart mattress and the knowledge related to
1. Managing personal communications: Direct, Database and Personal Marketing
2. Managing Mass Communications : Advertising, Sales Promotions, Events and Experiences and public relations to support your answer. ( Six hundred words)
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