Reference no: EM132285084

Section A:

1. Opportunities that growth in data and data analytics techniques provide organisations (300 Words)

2. Typical challenges facing organisations/managers trying to build a data analytics strategy (300 Words)

Section B:

Select an industry. Outline what kind of analytics techniques/tools are used in that industry and for what type of business applications (400 words).

Section C:

Select one company in the industry described in Section B you would like to provide recommendations for and describe how they can use data analytics to improve business performance. Hint: be specific (400 words).

Guidelines:

The following marking guidelines for this assignment will apply subject to the grade descriptors in Appendix A of this document: . Structure and housekeeping

- Is the essay professionally presented? - Does the essay have clear and consistent structure, layout, table of contents, visuals, tables etc.?

- Does the student adopt a consistent style throughout, correct spelling and grammar?

- Does the essay contain a complete, ordered and properly formatted list of references? E.g. Harvard Style.

Executive Summary

- Does the student properly summarise the objective(s) of the report and the context of the study?

- Does the student properly summarise the methodology and the findings of the study?

- Does the student clearly present the managerial implications/recommendations?

Use of academic literature

- Does the student use relevant academic material to support the argument? - Does the student use up to date academic references to support the argument?

- Does the student "handle" or organise the literature creatively? - Is the student critically aware of literature sources? E.g. is the article based on empirical work, does the author address competing views on the issue in question, is the author biased?

Analysis

- Does the student identify and clearly describe the most relevant analytics techniques and tools available for different business applications?

- Does the student identify and clearly describe the most used analytics techniques adopted in the specific industry?

- Does the student identify reasonable and relevant analytics applications that can bring value to the company?

Recommendations for the Management Team

- Does the student provide adequate recommendations for the management team? (E.g. resources, skills, timelines).

- Are recommendations properly linked to the industry best-practices and in compliance with regulations?