Build a communication profile of an organisation

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Reference no: EM132205090

Assignment - Management Communication Plan

ESSAY CHOICE 1 - Develop a communication strategy to resolve conflict in the work environment.

One of the key challenges for managers is to find adaptive communication strategies that create an open, enabling work culture. Management have asked you to develop a communication strategy to improve staff morale following a meeting highlighting entrenched conflict in the workplace. Management is supportive of positive resolution and reluctant to lose staff members.

Management perceive that the conflict is the result of:

  • discrimination issues due to diverse workplace
  • harassment / bullying issues
  • power issues and conflicting dialectics across the organisation.

The critical analysis of the work environment and the resultant communication strategy will demonstrate your understanding of:

  • structural issues (mechanistic or organic structure or a hybrid of both)
  • cultural ethos of the organisation (receptivity of management, acceptance of diversity, openness to innovation)
  • characteristics of prevailing work culture of the organisation (e.g. embracive work culture and adaptivity of management)
  • ethical and legal best practice.

Select an organisation that you thoroughly investigated (minimum of ten staff). This might be an organisation where you have worked. However, this organisation must be large enough and sufficiently complex to sustain a detailed analysis of these important conflict issues.

When approaching your analysis, take the above elements into consideration. You might concentrate on several issues above to allow a more complex analysis or provide a more general response covering all elements. You must include a comprehensive communication strategy to address these issues and improve staff morale.

You should draw on scholarly material to support your response to this assignment. You should reference using either the Harvard or APA referencing system.

You must submit a reference list with your assignment. At least six scholarly sources must be submitted.

ESSAY CHOICE 2 - Build a communication profile of an organisation through an analysis of its inherent leadership and management structures in partnership with its demonstrated communication styles and outcomes.

You may assume that you are a new manager and have been asked to address communication issues in the organisation. You have decided that Step One of addressing any issues is to develop a profile document as a snapshot of leadership and management styles and how that is reflected in current communication practice within the organisation.

The brief requires you to apply some of the principles and theory we have been looking at in weeks 1 - 7 of the Unit.

Describe how some of these principles and theories are being practiced and how that is being communicated to the workforce.

Some suggested principles and theories could include:

  • Dominant management structures - mechanistic or organic or a hybrid?
  • Dominant management styles - classical or humanist?
  • Communication styles - top down Or vertical, horizontal and lateral?
  • Organisational responses to ethical issues and social responsibility?
  • Behavioural traits displayed by management or inherent in the workplace
  • Organisational responses to innovation?
  • Organisational positioning as a learning organisation?
  • Organisational understanding of sustainable development.

Select an organisation that you are familiar with or have thoroughly investigated (minimum of ten staff). This might be an organisation where you have worked. However, this organisation must be sufficiently complex to sustain a detailed structural and communication analysis.

When approaching your analysis of this organisation you should consider all of the elements listed above, but some aspects will be more foundational to the profile you produce. You must include an informed discussion of the organisation's communication practice.

You should draw on scholarly material to support your response to this assignment. You should reference using either the Harvard or APA referencing system.

You must submit a reference list with your assignment. At least six scholarly sources must be submitted.

Length: 2000 Words.

Reference no: EM132205090

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