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Research Budweiser's Superbowl Ads over the past five years. What were the research challenges that Budweiser faced in creating a great Superbowl ad? What research techniques did the agency use, and what kinds did it choose not to use? Why do you think that it made the decisions it did, and do you agree with them? Do an “emotion” experiment with the Budweiser spot by identifying the emotions that you feel for each scene in the ad. Make an “emotion map” that can be tagged to each key scene.
Discuss two reasons why incumbent firm using established technologies (e.g., Kodak in print photography) often ignore disruptive technologies till it is too late.
Craft a hypothetical social media policy statement for a fictitious company. This policy statement of 500-750 words should consider the legal rights and ethical responsibilities of all stakeholders. Provide contextual background explaining why a soci..
Operating a business in an ethical manner takes time, effort and commitment. What are the key elements to a company having successful organizational ethics? What can we do as managers to encourage ethical behavior and to raise ethical standards in..
The purpose of this Assignment is to confirm your understanding of the direct correlation between an effective value chain and a firm’s competitive advantage by examining the relationship between customer delight, profitability, competitive advantage..
Analyze the decision-making process used. What was effective or ineffective and what would you change in the future? (Note-Your slides should be indicative of what would be used in the presentation to the stakeholders, and the script in the Notes sec..
If all 5 requirements of a real estate contract are not present; the contract to purchase real estate is invalid and unenforceable.
What do you think the impact of leadership on quality is? From your own experience can you describe a situation where leadership behavior had a positive impact on quality? How about a negative impact?
Based on your experience, provide a list of advantages and disadvantages of a heavyweight team and a lightweight team. If you are unable to provide based on your experience, provide based on external sources.
The bank wants to determine the operating characteristics for this system to determine if the current person is sufficient to handle the increased traffic.
Who are the major stakeholders of the bank that you do business with locally? What are the major claims of those stakeholders? What is their mission statement and vision statement? Conduct a search and write a minimum of two-page double-spaced report..
Contrast the advantages of expert locations systems over corporate knowledge bases that contain experts' knowledge. What are the disadvantages. Can they be combined. How
What roles do leadership and innovation play within each of the four management functions? Provide an example of how to integrate leadership into at least two management functions.
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