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Question 1 The Bruning Company has the following budgeted income statement for the month of May 2014. Sales (40,000 units) $2,000,000 Cost of goods sold: Direct materials $300,000 Direct labour 400,000 Variable overhead 200,000 Fixed overhead 600,000 1,500,000 Gross profit margin 500,000 Selling & administrative costs: Sales commissions (2% of sales 40,000 Delivery costs 20,000 Sales salaries 120,000 Administrative salaries 100,000 Office rental 70,000 350,000 Operating income $ 150,000 The plant has a maximum capacity of 50,000 units. A company salesperson has brought an offer from a new customer to purchase the product at a price of $35.00 per unit. The customer will pick up the order at Bruning's factory. Required: 1. Analyse the consequences for the company if they accepted the new order and: a. the customer wished to purchase 8,000 units only. b. the customer wished to purchase 14,000 units only. 2. What qualitative factors should the company consider in making this type of decision?
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