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1. Explain some of the reasons marketing are shifting their budget allocations from traditional to digital and social media. What are some of the advantages and disadvantages with this reallocation?
2. Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an ad (either print, TV commercials, online ad/video, etc) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad.
3. Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of chapter 9. Identify any areas where you feel the campaign is doing well or if there is guidelines that you feel the do not meet.
A Company that makes shopping carts for supermarkets and other stores recently purchased some new equipment that reduces the labor content of the jobs needed to produce the shopping carts. Compute the multifactor productivity (MFP) (labor plus equipm..
Please explain how the manufacturer in this supplies chain, Whirlpool Corporation, creates and manages value using marketing and supply chain strategies?
Why has Walmart viewed international expansion as a critical part of its strategy?
Describe the mission of airbnb who your customers are, what value you add to the organization, and what role Christianity currently plays in this organization .
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Compare and contrast the process of entry/inspection in the past with the process of entry/inspection today.
Why is it important that the advertising media and creative department work closely together? Why is public relations sometimes referred to as a marketing stepchild? What are the main differences between sales promotion and advertising?
Construct a decision table with the profits you find. How many toys should you order to achieve highest expected profit?
Discuss the steps in the selection process for new employees. Evaluate why some potential employees are likely to be put through all the steps
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Group members will experience a range of emotions when leaving a group, just as with any important activity that ends. Reflect on and discuss a time when your participation in some sort of activity that was important to you ended. Discuss emotions th..
What are the advantages and disadvantages of establishing a committee to collectively conduct a job analysis using comparison research, personal interviews, networking, and surveys?
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