Reference no: EM132588804

BU7405 Strategic Management - University of Chester

Learning Outcome 1: Critically analyse the characteristics of strategic decisions and explain what is meant by strategy and strategic management.

Learning Outcome 2: Critically evaluate the role of organisational stakeholders, structures and processes and how stakeholders' expectations shape strategy.

Learning Outcome 3: Critically assess and apply appropriate concepts and principles of strategic management in an organisational context.

Assessment Task

Applying what you have learnt from the module content, you are to produce a fully referenced written submission of approximately 3000 words (+/- 10%) that uses appropriate models, frameworks and concepts to analyse a strategic business issue (s) within a chosen organisation.

Note: The chosen organisation cannot be one you have already significantly referred to in other assignments or dissertation.

Students can use their own employer or select a large international organisation and address the following issues:
* Brief introduction to the organisation and sector it operates in.
* Outline of the strategic business issue - contextualised within the organisational setting, including an overview of relevant strategic decisions that led to the current position (discussed through relevant literature, tools and techniques).
Critical analysis which sets out why the issue had strategic implications and the impact it had on competitive performance (discussed through relevant literature and supported by other contemporary examples).
* Relevant conclusions.
* Recommendations (if appropriate).
* List of References.