Reference no: EM133162984 , Length: word count:3600

BSS058-6 Strategy and the Global Competitive Environment

Assignment - Consultancy Report on Organisational Strategy

Learning outcome 1: Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the process of marketing and strategic analysis

Learning outcome 2: Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex environment.

Select one scenario from the four that you developed in Assignment 1, as being the one that the a selected organisation should use in order to develop its strategy for the near future.

Your task in this assignment is to produce a consultancy report for that company that clearly outlines the Strategy that it should pursue in order to compete in the selected strategy.

You should develop one potential Strategic Option for the company and recommend and justify this for the company.

You should use appropriate tools and frameworks in order to develop the strategy and it should be demonstrate how this takes into account the developments indicated in the scenario from A1. As part of this you must develop a meaningful Value Proposition and link this clearly to concepts drawn from Marketing to show how the value proposition will be expressed to customers (these may be B2B or B2C).

Given the word limit you are advised to focus on the development of Business rather than Corporate Strategy.

Apply knowledge of strategy and marketing to propose a credible strategy based on data collection drawn from relevant sources Evaluate and justify the proposed strategy demonstrating a logical progression from Assessment 1

Produce a professional and compelling report that draws on the recommendations and arguments developed in A1 in order to develop strategic options.

Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.

Presented as a professional report, make sure your submission is clear, and supported by evidence throughout.

The Assignment must develop a future strategic option and must not describe the current strategy of the company.

You should use appropriate frameworks to develop the options narrative and draw on a good range of quality sources.

Particular focus must be given to the selection and justification of one strategic option.

You should focus on the development of a Value Proposition (How Will We Win?), and show how this incorporates Marketing Strategy to enhance the value proposition to the target customers

Attachment:- Organisational Strategy.rar