BSBMKG523 Design an integrated marketing communication plan

Assignment Help Project Management

Reference no: EM132401514 , Length: word count:2000

BSBMKG523 - Design and develop an integrated marketing communication plan

Task 1: Determine Marketing Requirements

Performance objective

You will demonstrate the ability, knowledge and skills to identify and evaluate the range of marketing communications options and media in regards to the case study - a project to create ‘crowd' interest in the documentary to show possible investors for this groundbreaking Australian Story: You only Live Twice in Havana.

Assessment 1 - Part 1:

In response to You Only Live Twice in Havana case study and the project described, you will need to demonstrate current fundamental knowledge of integrated marketing communications by completing the following knowledge test.

You are encouraged to undertake research around the questions and where applicable, provide references for your sources.

Question 1
What particular economic, social and industry trends would be considered relevant to the choice of appropriate media options for the You only Live Twice in Havana case study?

Question 2
After analysing the You only Live Twice in Havana case study, what would you consider and recommend as appropriate media options for integrated marketing communications?

Question 3
Summarise key provisions of relevant legislation, codes of practice and national standards affecting marketing operations.

Question 4
The marketing landscape has changed due to digital and other technology. Briefly explain how the principles of consumer behaviour influences buyer behaviour.

Question 5
With regard to the ever-evolving marketing landscape, summarise and provide key points around the range of marketing communication options for different markets.

Question 6
In your own words, briefly describe and contrast the range of media vehicles for marketing communication options.

Question 7
What relevant legislation, regulations, standards and codes of practice relate to marketing?

Assessment 1 - Part 2:

In response to You only Live Twice in Havana case study and the attached client interview transcript, team members will meet to discuss the marketing communication requirements from the client for the project. During the discussions the following areas will be determined:

Procedure

1. Read through You Only Live Twice in Havana case study to familiarise yourselves with the scenario.

2. Undertake research and individually complete the integrated marketing communications knowledge test acknowledging references and sources.

3. Review the attached client interview on page 12, and complete the Marketing communication requirements table.Task 2: Develop marketing communication brief

Performance objective

You will demonstrate knowledge and skills required to first analyse the You Only Live Twice in Havana case study and then develop a marketing communication brief from the information you gathered and identified in assessment task 1.

Procedure

1. Read through the You Only Live Twice in Havana case study and the answers and responses you developed for both parts of assessment task 1.

2. Develop a marketing communication brief using the attached template (A).

3. Submit the completed marketing communication brief.

Task 3: Develop Creative Brief

Performance objective

Using the knowledge, you have gained in assessment task 2, you will now demonstrate knowledge and skills to develop a creative brief for You Only Live Twice in Havana case study, using the attached template B.

Assessment description

Following on from Assessment 2, you are now required to use your gained knowledge of the You Only Live Twice in Havana case study and the marketing communications brief to develop a creative brief which will guide the creative message and the selected media vehicles. To do this you will fill out the creative brief Template B.

Procedure

Working in the original team:

• Develop the Creative Brief (Template B)

• Submit your documentation.

Specifications

You must submit:

1. Creative Brief (Template B)

Your assessor will be looking for evidence of the following foundation skills:

• Writing skills to Develop the Creative Brief (Template B)

• Oral communication and team skills to discuss the creative brief

• Workplace navigation skills to work with organisational requirements

Attachment:- Determine Marketing Requirements.rar

Reference no: EM132401514

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