BSBMKG413 Promote Products and Services Assignment

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Reference no: EM132690947

BSBMKG413 Promote Products and Services Assignment - TKL College, Australia

TASKS - To be assessed for this competency, you must demonstrate your ability to:

Identify the context for the promotional activities including:

Relevant legislation/regulations

Organisation's goals, objectives, systems, policies and procedures

Budget and timelines

Marketing needs and, if defined, marketing plans

Objectives of the promotional activities

Consult with relevant stakeholders to plan promotional activities to meet objectives, budget and timelines

Coordinate promotional activities including:

Allocation of personnel, roles and responsibilities

Sourcing other resources and promotional products as appropriate

Use of networks and relationships

Analyse feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of promotional activities.

The following Assessment Tasks must be completed by you to enable you to demonstrate these skills. These must be conducted:

Using the simulated business Bounce Fitness or

In your own workplace if you are able to access all the documents and conduct all of the activities.

If you are using your own business, simply replace references to Bounce Fitness with the name of your organisation. Ensure that you gain the approval of your Assessor before commencing. The documents you will require if you are using the simulated business Bounce Fitness can be found on the Bounce Fitness website:

- Infrastructure tab / Current Projects / Bounce Fitness Corporate Marketing Plan

- Infrastructure tab / Business Strategy and Planning Documents / Bounce Business Plan

TASK 1 - THEORY: SHORT ANSWER QUESTIONS

This competency requires you to demonstrate that you can design and deliver promotional presentations, evaluate promotional impacts, present and advocate promotional strategies within the organisation, and to assess and report on customer satisfaction.

To enable you to do this, you must answer the following theory questions.

If you require more space, you may use your own paper placing your name and group identifier at the top and the question number beside your answer.

Question1:

a) How does legislation and regulation impact on marketing plans?

b) What is the planning process for organising promotional activities?

c) What are the organisation's marketing objectives and how do they support the overall business objectives?

d) How can promotional activities be used by the following to support the marketing objectives?

Advertising

Client functions

Employee functions

Social media

Product launches

Web pages

TASK 2 - PRACTICAL: DESIGN AND PLANNING

Task 2 requires you to develop a promotional campaign and action plans for the Bounce Fitness Corporate Marketing Plan.

To enable you to do this, you must develop and plan the coordination of the promotional plan for the Bounce Fitness Corporate Marketing Plan.

Complete your answers on your own paper and include a copy with this Assessment Pack for your Assessor. If you require more space, use your own paper placing your name and group identifier at the top and the question number beside your answer.

If you use your own business, you must include copies of all documentation to which you refer for the Assessor.

If you use your own business, all answers must be confirmed by their supervisor during the interview to complete the Evidence Record.

Discuss:

a) The overall marketing objectives, where you believe opportunities for promotion lay and the type of promotion you plan on implementing, and how it relates back to marketing objectives.

b) A schedule of planned promotional activities related to this promotional campaign.

c) A series of promotional objectives related to this specific promotional campaign. These promotional activities should be SMART (specific, measurable, achievable, realistic, and have a specific timeframe).

d) Timelines and budget for the campaign.

e) Action plans stating what needs to be done to implement the campaign, along with dates for the completion of each milestone along the way.

TASK 3 - PRESENTATION: COORDINATING ACTIVITIES

Task 3 requires you to deliver your promotional plan to your training group and Assessor acting as the Bounce Fitness marketing team and contractors from promotional agencies involved in producing and delivering your campaign.

Your presentation must influence and encourage them to want to work with you on this campaign and outlines your plans for the coordination of the overall campaign. In your presentation you must:

a) Address the staff and resources required to bring your campaign to market - justify the use of external agencies with fact where possible.

b) Detail the roles and responsibilities of all people involved in the campaign.

c) State how you will establish and maintain relationships with all those involved in the campaign, and where applicable, your target audience.

d) State what networks you could develop to use in the delivery of your campaign.

e) State how you will ensure that all key provisions of relevant legislation are met.

TASK 4 - PRACTICAL: REVIEW AND REPORT ON ACTIVITIES

Task 4 requires you to describe how you would gather data from this campaign and analyse it. To enable you to do this, you must report on how you will measure the effectiveness of the campaign.

If you use your own business, you must include copies of all documentation to which you refer for the Assessor.

If you use your own business, all answers must be confirmed by their supervisor during the interview to complete the Evidence Record.

Discuss:

a) How you will collect and analyse audience feedback and data to establish the impact of the promotional campaign?

b) Using the table provided, How you will assess the effectiveness of the planning process of the campaign and discuss where improvements may be made?

How you will assess the effectiveness of planning process of campaign

Discuss where improvements may be made?

c) How you will collect and analyse feedback from those involved in the campaign regarding the success of the campaign?

d) How you will analyse the budget and timelines for the campaign against the benefits experienced by Bounce Fitness as an outcome in terms of budget and customer satisfaction?

e) Improvements based on all the information above. Be sure to provide any evidence from your information gathering in order to justify your answers.

TASK 5 - ORAL QUESTIONS

Task 5 requires you to discuss aspects of your promotional plan. To enable you to do this, your Assessor will question you on certain points.

a) How realistic do you believe your promotional plan is? Why do you believe this?

b) What advantages and disadvantages can you see of using external promotional agencies in the execution of your promotional campaign?

c) What would be the most effective methods of evaluating the effects of a promotional campaign in your experience? Why would you say this?

TASK 6 - TASK 6 - EVIDENCE RECORD

Evidence Record

This form provides verification and evidence that the Learner has demonstrated the skills and applies the knowledge required to coordinate and review the promotion of an organisation's products and services.

It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

The Assessor will observe aspects of this by the Learner as much as possible but will also require information from a supervisor of the Learner to corroborate and verify their assessment. The Assessor will arrange a time to meet and complete this Evidence Record with supervisor.

Element 1 - Plan Promotional Activities

Is the Learner able to effectively identify and assess promotional activities to ensure compatibility with organisational requirements?

Is the Learner able to effectively plan and schedule promotional activities according to the marketing needs of the organisation?

Is the Learner able to effectively determine overall promotional objectives in consultation with designated individuals and groups?

Is the Learner able to effectively ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources?

Is the Learner able to effectively develop action plans to provide details of products and services being promoted?

Element 2 - Coordinate Promotional Activities

Is the Learner able to effectively ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals?

Is the Learner able to effectively identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel?

Is the Learner able to effectively establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation?

Is the Learner able to effectively use networks to assist in the implementation of promotional activities?

Element 3 - Review and Report on Promotional Activities

Is the Learner able to effectively analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services?

Is the Learner able to effectively assess effectiveness of planning processes to identify possible improvements in future activities?

Is the Learner able to effectively collect feedback and provide to personnel and agencies involved in promotional activity?

Is the Learner able to effectively analyse costs and timelines to evaluate the benefits accruing from the promotional activities?

Is the Learner able to effectively prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities?

Attachment:- Promote Products and Services Assignment File.rar

Reference no: EM132690947

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