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BSBMGT617 Develop and implement a business plan

Assignment Help Marketing Management
Reference no: EM133118247

BSBMGT617 Develop and implement a business plan - New Cambridge College Sydney

Assessment Task 1:

Question 1. Outline three (3) reasons why a company may choose to develop a business plan.

Question 2. Outline the key steps involved in developing a business plan.

Question 3. Outline five (5) common components of a business plan.

Question 4. Outline three (3) areas that the initial business planning process may address.

Question 5. Outline the purpose of a SWOT analysis in a business planning process.

Question 6. Describe the relationship between performance objectives and key performance indicators in a business plan.

Question 7. Explain why it is important for a business to use a range of performance measures within its business plan.

Question 8. If a business plan has an objective of improving customer satisfaction, describe three (3) performance measures that could be used to measure customer satisfaction.

Question 9. Describe the balanced scorecard approach in relation to performance measurement.

Question 10. Outline key stakeholders who may be involved in business planning.

Assessment Task 2:

You are now required to prepare for a meeting with the Senior Management Team to consult on the development of the Business Plan.

Based on your review and evaluation, identify the business' vision, mission, values and objectives as these will need to be discussed in detail with the Senior Management Team as a basis for developing the business plan.

Note that the management team has advised that the business vision, mission, values and objectives are not clearly advised in the operational plan and they would like you to develop these for discussion. They have also advised that they would like you to propose key performance indicators that can be used to measure performance against objectives identified.

Include at least two items. This could be, for example, additional values or suggested revision of wording for business mission and vision or additional objectives and performance indicators included.

Meeting with Senior Management

You are required to participate in a roleplay meeting to discuss the business plan.

Ozhouse Clean
Business Plan 2018 - 2020

Complete the Business Plan for Ozhouse Clean.

Executive Summary

Provide an overview of the business as per the scenario information e.g. where it is located, when it was established, and key services offered.

Mission
Provide a mission statement based on an analysis of the scenario information, operational plan and discussion at the meeting.

Vision

Provide a vision statement based on an analysis of the scenario information, operational plan and discussion at the meeting

Values

Provide a statement of values based on an analysis of the scenario information, operational plan and discussion at the meeting.

Strategic Objectives
Identify strategic objectives based on an analysis of the scenario information, operational plan and discussion at the meeting.

Market Analysis

Provide an overview of the cleaning services market, for example, revenue for the industry as a whole, growth in the sector, number employed, future trends. Include
information relating to residential cleaning, as well as commercial cleaning and review trends such as environmentally friendly cleaning services.

Competitors

Include information about at least three competitors, including a summary of their services, as well as explaining how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out.

Air Tasker

Search the information about this competitor from the link then complete the required analysis below:
• Overview of competitor:
• Summary of services:
• Points of difference:

My Home Clean

Search the information about this competitor from the link then complete the required analysis below:

• Overview of competitor:
• Summary of services:
• Points of difference:

Urban You

Search the information about this competitor from the link then complete the required analysis below:

Overview of competitor:

• Summary of services:
• Points of difference:

Target customers and needs

Outline of target customers and their needs in relation to cleaning services.

Pricing options

Describe current pricing strategy and Outline alternative pricing strategies.

Legislation and Regulations

Identifying any permits or licences that are required for new clearing services.

Suppliers

Identifying suppliers of environmentally friendly cleaning products that can provide Ozhouse Clean with products. Identify at least three options, including the supplier contact details and summary of products offered.

Situation Analysis

Include a SWOT analysis here, at least 3 to 5 bullet points for each.

Marketing Strategies

Discuss potential marketing strategies for existing residential services, as well as commercial and environmentally friendly cleaning services. This may be through reviewing how competitors market their services, as well as identifying effective marketing strategies.

Email to Management Team with business plan

Dear Management Team,

Write a sentence to notify the business plan attached to this email.

Write a sentence to explain how the business plan was developed.

Write a paragraph to introduce and summarise the contents of the attachment. Explain in your email that this is the final business plan and providing a brief overview of the timelines for implementation of the business plan and key performance requirements.

Assume that the management team has approved your business plan but has expressed concerns about ensuring there is enough cleaning staff for the expansion.

As you wish to fix their concerns, you are required to research and identify at least three ways in which you will be able to source enough skilled workers in order to meet
workforce demands.

Write notes with three (3) ways in which you will be able to source enough skilled workers in order to meet workforce demand. Example could include information on recruitment agency, social media advertising etc.

Assessment Task 3 - Business Performance Monitoring Outline for Business Monitoring and Evaluation Report

Develop an outline for your report ensuring that you provide the following points here:

• Your report will address a balance of both financial and non-financial information on business performance as per the scenario information.
• To assist in making the information as user friendly as possible, your report should include visual information to show how the business has performed such as graphs or charts.

Business Monitoring and Evaluation Report

Ozhouse Clean

Read your Assessment PDF document page 16 to understand what has happened at Ozhouse Clean. Then you are required to complete the business monitoring and evaluation report below.

Business overview

Provide an overview of business performance based on the data provided for this year, as well as the data provided for the previous year (as documented in the scenario information for Assessment Task 2).

An analysis of business performance to determine if the performance indicators have been achieved. Discuss the table below here about both financial years and information listed.

1. Total sales revenue and total cost of sales in 2017 vs 2018
2. Debtor days in 2017 vs 2018
3. Commercial customers indicator vs 2018

Performance indicators

A review of additional performance measures that can be used to measure customer retention and customer satisfaction based on the decrease in residential customers as advised in the scenario information (review Assessment PDF page 16).

You will need to research the range of performance measures that could be used and report on performance indicators that you consider to be suitable. Your report should include a clear explanation of the performance indicators and your rationale for using these indicators.

Business Plan Assessment

An evaluation of the strengths and weaknesses of the business plan (the Business Plan you developed for Assessment Task 2) and recommended improvements.

After reviewing the above websites or any other Business Plan examples available online, provide an explanation of what changes you feel needs to be made to the Business Plan

• Provide an overall assessment of the strengths and weaknesses of your plan based on your assessment.

Executive Summary

Rating: 2

In the summary it did not tell the person reading that the business was a success. We need to fix this for the future.

Description of Business

Rating: 3
This should be represented in headings to make it clear, for example:
Complete the Background, Services and Growth potential section below for what should be covered in the Description of Business in a Marketing Plan.

Discuss what changes can be made in the description of the business section of the Business Plan to make it more informative for someone reading.

Discuss what should be included in the services section of the Business Plan to make it clear to the person reading it.

Discuss what should be included in the growth potential section of the Business Plan to make it clear to the person reading it.

Rating: 3
In the description there should be headings to make it clearer for the person who is reading.

Provide an explanation of what you feel needs to be included in the Marketing section of the Business Plan for Ozhouse Clean.

Operations

Rating: 0
This was not included in the business plan.

Provide an explanation of what you feel needs to be included in the Operations section of the Business Plan for Ozhouse Clean as currently there was no information provided.

Management

Rating: 0
This was not included and should be incorporated in the business plan.

Provide an explanation of what you feel needs to be included in the Management section of the Business Plan for Ozhouse Clean as currently there was no information provided.

Financial

Rating: 3
There should be more data and analysis provided.

Provide an explanation of what you feel needs to be included in the Financial section of the Business Plan for Ozhouse Clean as more data and analysis should be provided.

Critical Risks

Rating: 0
This should be included.

Provide an explanation of what you feel needs to be included in the Critical Risks section of the Business Plan for Ozhouse Clean as currently there was no information provided.

Milestone schedule

Rating: 0
This should be included.

Provide an explanation of what you feel needs to be included in the Milestone schedule section of the Business Plan for Ozhouse Clean as currently there was no information provided.

Recommendations

Provide a summary of recommendations for the upcoming year based on your evaluation as stated above, as well as required changes to the business plan.

Attachment:- Develop and implement a business plan.rar

Reference no: EM133118247

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