Reference no: EM132956286

BSBLDR602 Provide leadership across the organisation - Greenwich Management College

Assessment Task 1

Question 1 Outline four (4) policies and procedures (P&P) that you would have as part of the P&P of an organisation to support the provision of leadership in the business.

Question 2 Discuss business ethics and how they apply to leadership styles and the organisation's mission, objectives and values.

Question 3 Outline two (2) research methods, including when you would use them and why to support organisational change.

Question 4 Explain how strategies and operational plans can be implemented in the organisation.

Question 5 Outline three (3) processes to establish and maintain a positive work environment for individual and teams in an organisation.

Question 6 Explain what organisational mission, purpose and values are.

Question 7 Explain what organisation objectives, plans and strategies are.

Question 8 What is the impact that legislation are regulations can have in providing leadership in the organisation?

Question 9 What are the key steps of an organisational change process? What process or techniques would you use when managing and leading changes in the organisation? Mention and briefly describe four.

Assessment Task 2

Task 2 - Provide leadership

Complete the following activities:

You are the Marketing Manager at MMI (please refer to Appendix 1).
The Board of Directors has decided to offer the Diploma of Leadership and Management to international students, adding a critical strategic objective to the current MMI strategic plan.
This project is pivotal to achieve MMI's strategic objectives.

Relevant information:
• The course aims to provide quality education to international students.
• The course will be promoted as a premium product, pricing it 20% higher than the most expensive private education provider for international students currently in the Australian market.
• The students will have access to trainers working in the industry, enjoy networking opportunities with the industry, listen to guest speakers, and participate in short internships with companies around Australia.
• The target market is international students aged between 21 to 40 who wish to improve their managerial and leadership skills by completing an Australian qualification. The target segment is a niche market prepared to pay a premium price for a practical, high-quality course.
• The CEO informs you that you will be in charge of the marketing plan for the new course.
• The first activity that your team must perform is to design the marketing message for the marketing campaign and outline promotional activities.
The expectations of the organisations are:
• The board is expecting a marketing message that is tailored to international students
• The board is expecting innovative thinking that would place MMI ahead of the competition, starting with the marketing message
• The board is expecting that the marketing team will collaborate effectively with internal and external stakeholders
• The board is expecting that the marketing plan (from inception to implementation) will not exceed a budget of $25,000
• The CEO expects that the Marketing Manager will display competency in the marketing field, operational management skills and leadership.
• You have been given six months to plan the marketing campaign and implement two promotional strategies of your choice.
You are facing the following challenges:
• Your team has always managed marketing for the domestic market, and they are not familiar with the international student market
• You cannot employ new staff members; however, you have been given a budget of $11,000 for training and supporting your team
As a Manager and Leader, you will have to:
• Prepare the marketing team for the task by:
o Helping them frame the marketing message to align with the organisational mission, operations and goals
o Involving the team in planning activities
o Support the team to perform the task successfully
• Influence groups and individuals to ensure that they perform well
• Enhance and demonstrate your personal and professional competence
Your priorities are to:
1) Prepare the team to perform the task by communicating the organisation's vision, mission, values and goals
2) Select the marketing message/theme that will guide the campaign; this includes:
• An effective slogan to promote the new course to international students
• A review of advanced technologies currently used in marketing to enhance the promotional message
• Identifying the best ways to promote the course and resources* needed to implement the selected strategies; this may include:
o Networking with education agents
o Advertisement in magazines
o Flyers and brochures
o A selection of social media platforms that are suitable for the promotion
o Public relations strategies such as press releases, networking with government bodies and industry, positive publicity from other activities such as local community support
o Advertisement on the MMI website with a call to action
o Other promotional activities
Note*= Resources should include human resources (number of staff and capability needs); physical resources such as equipment and/or technology; estimated budget)
3) Review your team competencies and consider how to best delegate tasks
4) Consider what risks may be associated with the plan
5) Build and lead your team to complete the task
6) Ensure that you gain personal and professional competency to manage and lead the team successfully and to support the achievement of organisational goals
Work with a group of 3-4 students where you will all play both Team Member and Marketing Manager (you will take turns, as instructed, in simulated work conditions).
The team comprises of:
• Marketing Manager
• Marketing Officer
• Social Media Officer
• Content writer officer

Task 2.1 Communicate organisational mission and goals

Read the Scenario for Assessment (Appendix 1) and review the task assigned to the Marketing Manager.
Schedule a time with the trainer and assessor in week 2 of class and communicate the organisation's vision, mission, values and goals to the team clearly and effectively (each student will have to present to the others, taking turns).
Duration: 5-10 minutes/student
The trainer and assessor will evaluate your performance during the presentation (Role-Play) and provide feedback on the marking sheet.
If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.
Before the presentation
Prepare a PowerPoint presentation to cover the following:
• Clarify organisational objectives, values and standards following the organisation's strategic direction
• Present the marketing project assigned to the team by the Board of Directors
• Establish links between organisational goals, values and standards, and the responsibilities of the Marketing Team as a group and as individuals
• State clear expectations of the team and individuals and explain them in a manner that builds commitment to the organisation and the marketing project
• Address the expectations of the Board of Directors for the project
• Define business ethics and provide examples of ethical behaviour
Ensure media and language used during the presentation is appropriate to individuals and team.
Note: submit the PP with your assessment.
During the presentation
• Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
• Create and maintain a positive work environment
• Encourage team members to adopt business ethics and build their commitment to the organisation. Give examples of ethical behaviours in business.
• Demonstrate sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the meeting
• Build rapport to establish effective working relationships and inspire trust and confidence
• Seek feedback on team values, goals and purpose
• Adapt the leadership style to the circumstances and situation

Task 2.2 Lead and manage planning activities

Schedule a time with the trainer and assessor in week 3 of class and facilitate a collaborative planning session with the team (take turns in facilitating the session).
This planning session aims to plan the marketing project and consider improvements in work practices within the team.
Duration: 45 -60 minutes
The trainer and assessor will evaluate your performance during the planning session (Role-Play) and provide feedback on the marking sheet.
If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.

a) Select the key marketing message/theme that will guide the marketing campaign. Include the slogan selected to promote the new course for international students.

b) Address the following:
Develop two (2) high-level promotional strategies (for example, a social media campaign, advertising, sales promotion, event marketing, promotion on the MMI website, creation of a dedicated website for international students, direct marketing etc.)
Determine resource requirements to complete the marketing project within budget and schedule. Consider how resourcing will support the team in achieving the objectives of the marketing project.

c) Select two technologies: one to support the completion of the marketing project and one to support the team improve productivity and work practices.

d) Delegate tasks assigning clear roles and responsibilities for the marketing project. Consider individual competencies and experience (ask each team member to self-assess against the assigned roles and support/mentor/coach them with their self-assessment). Identify training needs for each team member and determine training options and resource needed to support each team member. (Refer to the overview of the Marketing Team in Appendix 1).

e) Identify four (4) key risks and determine the most suitable risk treatment option for each.

f) Select a sustainable work practice to implement in the workplace. Justify your selection.

g) Select an initiative to improve flexibility and adaptability to change and accessibility in the team. Justify your selection.

• Reflect on the planning session, the work performed with the team and addressed the following:

Task 2.3 Lead in the organisation

A. Manage incidents/issues
Assume that the following has occurred:
A Google Review from a prospective student (international student) states that he visited the MMI campus and had a bad experience when asking for information about the new course at reception.
The receptionist was rude, demonstrated a lack of cultural intelligence and had no knowledge of the new course.
1. Outline how you would investigate the incident/issue. (30-50 words).

2. Assume that the outcome of the investigation is the following:
• The receptionist was newly appointed in the role, and she is on her probation period.
• The receptionist had no training on product knowledge, and she completed her cultural intelligence induction training online. The online induction had no form of assessment/evaluation at completion.
Write an email to the CEO and the Client Service Manager to:
• Inform them about the outcome of the investigation
• Propose remedial actions for the google review and outline a course of action
• Highlight the importance for the organisation to be represented positively in the media and the community
• Suggest improvements for the induction program
• Advise the Client Service Manager to initiate a performance management process with the receptionist
Take into consideration the needs and expectations of internal and external stakeholders, and usethe most suitable leadership style when conveying the message in your email.
Use Template 1 to write the email. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

B. Manage the media
Assume that the following happened:
The bad review in google was picked up by the press that interviewed the prospective student and reached out to you for comments before an article about the lack of cultural intelligence at MMI is published.
As a Marketing Manager, you will have to provide comments to the press.
Schedule a time in week 4 with the trainer and assessor.
Role-Play an interview with a journalist (played by a classmate) who is asking for information about the incident that prompted the google review.
Ask the classmates to prepare three questions for the interview.
The trainer and assessor will validate your participation in the interview and provide feedback on the marking sheet.
If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.
Duration: 5-10 minutes
Before the interview
• Think about how you can represent the organisation positively
• Plan to respond to objections
• Prepare to respond to possible questions from the journalist
During the interview
• Display a professional demeanour
• Display ethical behaviour
• Provide the necessary information about the incident and how it was managed
• Represent the company positively
• Adapt the leadership style to the situation
• Empathise with how the prospective student may have felt
• Respond to questions concisely and clearly
After the interview
• Ask the classmate to provide feedback about your performance during the interview.
Ask them to complete a Peer-Review form (Template 2) to evaluate your performance as a Marketing Manager during the interview. Collect the form and provide evidence of its completion: pictures of completed paper-based forms or screenshots of emails with completed peer-review forms.

C. Initiative
Develop a social media post to promote one of the initiatives implemented in the Marketing Team (sustainability or improvement of flexibility/adaptability) across the organisation.

Make sure to highlight the benefits of the initiative and outline how successful the initiative was when implemented in the Marketing Team. The post can be as simple as text + a picture.

Assessment Task 3

Task - Personal and professional development

In this task, you will have to perform activities to demonstrate personal and professional development.

This task comprises of the following assessment methods:
o Product-based
o Direct observation of Role-Play
o Case Study
o Other (specify)

It has been designed to evaluate your ability to/competency in:

• Set and aim to achieve personal objectives and work program outcomes
• Engage in professional development activities and industry and professional networks and groups

You are required to address the following:
• Task 3.1 Personal and professional development
o Complete a series of tasks to enhance your personal and professional development

Complete the following activities:

Task 3.1 Personal and professional development

A. IKIGAI

Complete the IKIGAI activity.

"Your ikigai is at the intersection of what you are good at and what you love doing," says Hector Garcia, the co-author of Ikigai: The Japanese Secret to a Long and Happy Life.

Ikigai is seen as the convergence of four primary elements:
• What you love (your passion)
• What the world needs (your mission)
• What you are good at (your vocation)
• What you can get paid for (your profession)

B. Self-Assessment

Self-Assess your knowledge and skills (5-6) against the skills and knowledge relevant to your planned career/the desired role.

Identify your preferred learning style/s.

C. Professional Development Plan

Identify, evaluate and select development opportunities (4-5) suitable for personal learning to develop the required competencies.
Document your plan in the table below.

D. Professional Development

Provide evidence of professional development undertaken to develop competency and/or maintain a competitive edge. For example, a certificate of participation in an online course, or evidence of enrolment in a webinar etc. It is advisable to undertake or attend a free course/event.

E. Networking

Participate in networks to enhance personal knowledge, skills and work relationships.
1. Plan networking activities (2-3) for the next three (3) months.

2. Provide evidence of a networking event you attended (face-to-face or virtual networking event).
For example, email confirmation for the event, a screenshot of a virtual event that shows you were there, a picture taken at a networking event that shows you were there.

Attachment:- Provide leadership across the organisation.rar