Reference no: EM132564539

BSBINN601 Lead And Manage Organisational Change - National Australian Institute of Technology

Assessment Task Part A:

Question 1: Explain the three major stages in the change management process.
Question 2: Identify and explain five of the steps used in a communication strategy when communicating and embedding change.
Question 3: Explain how organisational behaviour impacts change strategies.
Question 4: Explain five ways the external environmental can impact change strategies.
Question 5: Describe two components of a change management project plan.
Question 6: List four examples of barriers to change and four strategies that can be used to address them.

Assessment Task Part B: Project

Project Overview and context

DrySeed scenario
DrySeed Inc. is a large organisation that manufactures outdoor furniture. The company has been operating for 30 years and is based in Sydney. It now has 50 employees and is seen as a market leader because of its commitment to sustainability. DrySeed supplies to retail stores across Australia and to customers directly from its show room in one of its largest factories.

In 2001, DrySeed merged with a retail furniture company, hoping to expand its breadth of consumers as many of the stores were located in newly developed housing estates that attracted first-home buyers. Unfortunately, due to poor planning and communication, the merger was not successful. Thirty employees were impacted by the merger, either by a restructure and redesign of their jobs, or by a forced redundancy.

Operationally, DrySeed's objectives include having all products meet their standard of excellence guidelines, including customer service, guarantee on workmanship and quality materials used in the manufacturing process. Management would also like to see 30 per cent of sales made online to reduce overheads.

DrySeed has recently come under new management. The management team that now reports to the board is significantly younger and more innovative than their predecessors. The new team believes the organisational objectives are strong, but that the processes and structures of the organisation need some work.

DrySeed's key objectives are currently based around expansion. Management wants to expand sales to new customers by offering new product releases each year. They feel it is important to invest in research, and to follow trends in Europe and the US to ensure their products have the latest designs and are attractive to customers.

The majority of middle managers, such as supervisors and department managers, have been with the company for more than 20 years. They will have to implement changes with their teams. Some of them have already expressed they are hesitant to change due to having experienced the failed merger in 2001.

Instructions
You will need to access the following DrySeed Enterprises plans, policies, and procedures:

• Dryseed Business Plan summary
• Dryseed Inc org chart
• Dryseed risk mgmt policy
• Dryseed risk mgmt procedure
• Dryseed Vision Mission Values
• Sample continuous improvement policy
• Sample continuous improvement procedures
• Templates in Annex II

See the ‘Resources required' section for how to access these documents.

This Project has been split into six separate parts. Please complete each part in the order they appear.
Read all the information you have been given.

Part One
Analyse the internal and external environments for change and prepare a change requirement report:
a. Identify strategic change needs by analysing organisational objectives.
Survey existing strategies and practices against vital goals to recognize change necessities
b. Review existing policies and practices against strategic objectives.

c. Monitor the external environment to identify events or trends that may impact on the achievement of organisational objectives by conducting a PEST analysis (refer to the template in Annex II).

d. Identify major operational change requirements due to performance gaps, business opportunities and threats, or management decisions by conducting a SWOT analysis (refer to the template in Annex II).

Part Two
Develop a change management project plan that outlines the change management strategy:
a. Undertake a cost-benefit analysis for high-priority change requirements and opportunities you have identified.

b. Identify barriers to change by undertaking a risk management plan, including a risk analysis (refer to the template in Annex II).
c. Determine resource requirements, such as human, physical and financial resources.
Useful sorting of company capital
into different groups may be possible:
d. Chart time lines and schedules, such as by using a Gantt chart

Part Three
Develop a communication or education plan in consultation with managers and other relevant stakeholders:
a. Consult with relevant individuals to determine how you will promote the benefits of change and minimise loss to the organisation. You may seek feedback via email, video conferencing, etc.
b. Organise and manage the activities required to deliver the plan, including time lines for implementation. This may include managing the frequency of reports and communications between relevant individuals.

Part Four
Identify and respond to barriers to change as outlined in the risk management plan. This may include developing strategies that will mitigate risks and effectively respond to barriers.

Part Five
Begin the change management process:
a. Implement the interventions and activities as set out in the project plan.
b. Carry out the strategies for embedding the change.

Part Six
Prepare for the evaluation and review of the plan to achieve objectives, and modify the plan where appropriate. This may include conducting a gap analysis and distributing an evaluation form to stakeholders (refer to the template in Annex II).

An evaluation strategy determines the intent, customers, services and assessment schedules; consider primary assessment questions and metrics and the appropriate way to calculate the outcomes, activities for sequence assessment (e.g. completion of reference reports, follow-up of subjects, pre test content, research evaluations and special studies)