Reference no: EM132575236

BSBADV604 Execute an advertising campaign - Elite Education Vocational Institute

Case study

Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies.
Bounce Fitness is based on two simple facts:
• Healthy employees are more productive than chronically ill employees
• It costs less to prevent injuries or illnesses than to treat them after they occur.
Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected.
Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduce through increased staff productivity, reduce absenteeism and turnover, reduced worker's compensation claims and a healthier, more motivated staff.
Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative to promote its services through an effective advertising campaign with the following objectives
• Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs and services.
• Staff will expand the preventive services offered while improving the quality of life among participants through health and fitness services using state of the art equipment and practices
• Reflecting the needs of its members through value and outcome effectiveness.

Task 1

1. You are required to develop a creative brief based on the organization's business objectives for the advertising campaign by:
• Briefly discuss what the overview of organization's business performance is.
• Select an appropriate media plan that considers the organization's budgetary and marketing objectives
• Develop a stakeholders task analysis to identify role responsibilities
• Provide an implementation schedule to ensure that meets the required timeline and include a contingency plan to evaluate risks by assessing their probability of occurring and mitigating strategies.

2 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and scheduleincluding a contingency considerations when dealing with omissions and errors

Task 2

1. What are the key considerations when evaluating marketing and media performance? Discuss the following:

2. Discuss how the organization can apply for service level agreements with their media contractors when implementing their advertising plan.

3. Discuss relevant legal and ethical consideration to Bounce Fitness' advertising campaign in relations to The Communications Council.

Attachment:- Execute an advertising campaign.rar