Broke every rule in the company

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Reference no: EM131719662

Unilever’s Dove For Real Beauty Campaign “broke every rule in the company” in terms of how the marketers bought media. What is to be learned from the way Unilever advanced its integrated marketing communications effort, including the risks taken with respect to the empowered consumer? Very briefly, explain Unilever’s approach before discussing what can be learned from it.

Reference no: EM131719662

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