Broader audience low overhead costs

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Adrian's Bed & Breakfast (B&B) has had better occupancy rates than a nearby chain hotel. In fact, Adrian's B&B is often fully booked six months in advance, often with repeat customers. One reason travelers prefer to stay at Adrian's B&B over the chain hotel is that Adrian takes the time to get to know his customers so that he can customize their experience: he can offer special menus that accommodate their dietary preferences, create itineraries based on their interests, and even stock their favorite brand of toiletries with enough notice. As a small business, what advantage does Adrian have over the larger hotel chain? A market niche Technology that allows him to reach a broader audience Low overhead costs The ability to provide personal customer service.

Reference no: EM133589396

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