Bringing action for collective bargaining in that forum

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1. Creatives in advertising must be certain they understand and utilize the following theories: The hierarchy of needs Means–ends theory Visual versus verbal cues The behavioral response model Choose a major retailer and discuss your strategy to achieve a quality match between the theme, medium, and leverage point, to successfully reach this target audience.

2. Choose either arbitration or a court proceeding, and debate the benefits of bringing an action for collective bargaining in that forum.

Reference no: EM132206150

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