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Upon reading the assigned article, students are to develop an essay report covering the following points:
Introduction:
Branding in the dairy product is a challenge, briefly summarize the competitiveness in the Camel dairy industry in UAE mentioning the different brand options available in the local market.
Discussion: - Referring to products and compare the elements of the brands: brand identity features for Camelicious and Camellos from Cafe2Go.
- How can Cafe2Go, enhance its brand identity, using the emotional appeal (refer to the hierarchy of brand associations in your textbook.
- Which of the 5 famous brand personality apply to the Camel dairy product lines? explain
Conclusion- Using the (Affective, intellectual, and Behavioral) types of brand experience how can Camel brands employee these experiences to win the heart, mind, and action of their customers?
Attachment:- Article.rar
Verified Expert
The assignment discusses the camel dairy industry in the United Arab Emirates (UAE). The two brands that have been considered are Camelicious and Camellos from Cafe2Go. The discussion focuses on the different products and elements that the companies are using in order to maintain the brand identity. It also discusses how Café2Go can enhance their brand identity by using hierarchy of brand association and the 5 famous brand personalities that can be applied to camel dairy brands in the competitive world. Finally a conclusion discussing different brand experiences to attract customers.
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