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Briefly summarize the case in your own words

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Reference no: EM131850823

Question: Read this ZARA's case, and write a 6 pages MLA format case analysis paper, this is the same format of my upload Linen's N thing's case.

CASE ANALYSIS: Zara: Managing Stores for Fast Fashion (by Zeynep Ton, Elena Corsi and Vincent Dessain)

All cases must follow this format for the Blonde Salad and Zara Case.

Cover Page

a. Title

b. Full Names of all group members (put in alpha order)

c. Course & Section i.e., Mon/Wed.

d. Date

I. Situation Analysis "Synopsis" - briefly summarize the case in your own words -You must read the entire case and then clearly explain what is happening with the company. It should be in chronological order, in essay format. You explain how the situation evolved. No more than 2 pages.

II. SWOT Analysis - in bullet format

• Strengths - within the company - what advantages do they have over the competition

• Weaknesses - within the company - what disadvantages do they have over the competition

• Opportunities - outside of the company - what opportunities can the company take advantage of.

• Threats - outside of the company - what threats are on the horizon that the company needs to prepare for.

III. Problem Statement - it is the underlying problem of the entire case.

Keep it brief, no more than 20 words. Challenge yourself to be concise. This should be written as a statement not a question.

IV. Development of Alternatives - at least 3. Your alternatives are derived from your opportunities outlined in your SWOT. You need to describe strengths and weaknesses for each alternative. You need a minimum of 2 strengths and 2 weaknesses for each alternative.

V. Evaluation of Alternatives & Recommendations - Evaluate each alternative and pick the best choice based on the company's strengths and opportunities. End this section with an overall recommendation/conclusion - no more than 1 paragraph.

Other pointers for working on your cases-

• All cases are typed, contain a cover sheet, sections are labeled and are double spaced and printed in a 12-point font. Bullets should be utilized in the SWOT analysis. Do NOT use paragraphs for this section.

• Suggested Reading - Read the case at least 3 times. Yes, 3 times. If you only read it once, you will only be able to detect surface problems.

Reference no: EM131850823

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