Reference no: EM131686853

Article : S.T.Dupont-The Renaissance of a French Luxury Brand : Building a Strong Brand across All Touchpoints for Sustainable Growth

Be sure to properly cite all sources. Do not accept this assignment if you are not going to be thorough and detailed.

This must be original and written on a graduate level, must have a clear understanding of the english language.

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The case will that you will need to use to answer this question is attached. Please read the case prior to attempting to answer the question.

Case: s. T. Dupont - the renaissance of a french luxury brand. In1320

The case must be in times new roman 12 pt font, 3 pages plus references from scholarly sources.

Study the case "s. T. Dupont: the renaissance of a french luxury brand" then:

1. Briefly summarize crevet's new marketing plan;

2. Discuss whether it is in line with the s.t. Dupont brand identity and what, if anything, you would do differently?

Your answer should be limited to a maximum of two pages (excluding the title page).