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Problem
Provide an overview of an IMC plan for a Saudi Arabian company of your choice. Discuss the following components:
1) Briefly share the company's current marketing communications activities and their target audience, including a description of the company's primary and secondary target audiences.
2) Discuss at least two trends that you think they should include in their marketing communications, provide specific examples of how the trend can be leveraged to achieve the company's marketing objective.
Textbook: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition Published by Pearson (February 28, 2019) 2020 by Kevin Lane Kelle, Vanitha Swaminathan.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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