Briefly introduce amazon

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Briefly introduce Amazon; a business-to-consumer (B2C) company that uses target marketing. Provide examples of Amazon's activities and products that support its business model. Explain each of the bases for segmenting consumer markets and business markets. Describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved. Examine how these factors influence the marketing strategies of Amazon. Include in-text citations. Use the following sources below and one article from a business-related source or news website.

Reference no: EM133540079

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