Briefly identifies crisis communication response strategies

Reference no: EM133472544

Question: Coombs and Benoit are the most cited scholars who have attempted to define, differentiate, and exemplify various types of crisis communication strategies organizations experiencing crises have commonly employed.

After reading Chapter 7 in our course text by W. Timothy Coombs and then reading William Benoit's Image Repair theory and Corporation Reputation, which is Chapter 19 in Carroll's The Handbook of Communication and Corporate Reputation.You will find a copy of the Carroll chapter under the Course Resources tab within our Blackboard course site.

Please watch this little video from 10 years ago that very briefly identifies crisis communication response strategies, although our assigned readings provide much more insight regarding this topic.

Video: ten golden rules of crisis communication

Reference no: EM133472544

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