Reference no: EM132305664

Assignment Instructions

The assignment begins by students briefly explaining the industry that their chosen organisation competes within, mentioning key characteristics such as its dollar value, how competitive it is domestically, whether it is growing or contracting and so on. The Microenvironment is then explained, notably the three key areas listed in the above format. Although the other environmentas are also relevant, those that are arguably ‘front and centre' for an organisation are chosen for this assignment due to restrictions imposed by word limits. In these sections, students should lead with a small amount of theory to explain the environment, then delve into research to explain each of these environments as it relates to their business.

A similar approach is then to be taken for the Macroenvironments. For the Macroenvironments, often there are some that are more relevant to a given context than others. This is sometimes indsutry-specific, and sometimes there are simply some environments that provide quite a weak discussion for a prohibitive word count. If suitable, students can choose to just focus on those that are most applicable, hence listing the Macroenvironments as ‘Relevant Macroenvironments 1-4'. These will require research drawn from industry reports, journal articles and other relevant sources to adequately explain the nature of that environment relative to the chosen business and its core offering.

Students then discuss the Segmentation approach to be taken, followed by the Targeting and Positionign activites for the organisation. The report then shifts into the 4 Ps, which is where students will explain, in detail, their new product in relation to each of the 4 Ps.

For a report of this size and calibre, students should aim to have approximately 16 original references. This is particularaly important to mention in the context where students are discussing a business they are quite familiar with, as from previous deliveries of this course I've seen many students rely heavily on what they know about the business, as opposed to investing a suitable research effort to provide adequate justification for suggestions being made.

General Formatting Requirements for the Report

For those students who are unfamiliar or do not feel confident with academic writing, there are a number of sources on the Federation University and Library websites. Broadly speaking, the formatting of assignments should adhere to the following requirements:
• Report format-business (not an essay)
• Follow the headings outlined under the Assignment Instructions section
• Use a report Title page containing all of the relevant information
• The Executive Summary is placed before the Table of Contents and does not contribute to the word count
• The Table of Contents can be inserted using the following steps in Word: click on References, click Table of Contents and automate the process. If you have tables and figures you may want to consider having a Table of Tables and a Table of Figures shown after the Table of Contents. It's usually easier to take this approach rather than try and format them manually when the assignment is finished
• Correct page numbering (e.g. the Cover Page is not numbered, the number format for the Executive Summary and the Table of Contents is i, ii, etc. The body of the report starting with the Introduction is numbered 1, 2, 3, etc.)
• Do not write in the first or second person (I, we, our)-write in third person only
• Proof-read before submission for spelling, grammatical and logic errors
• Fonts should be plain and easy to read (e.g. Tahoma, Arial, Times New Roman)
• Font size is typically between 10 and 12 for the body of the assignment
• Paragraphs are to be fully justified
• Paragraph spacing typically uses one space before and after a paragraph
• Line spacing should be set to single
• Any tables and diagrams used should be labelled (they do not form part of the word count)
• APA referencing style

Attachment:- Marketing Report.rar