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DISCUSSION: Competitive Advantage
1. Name a global company with which you are familiar. Briefly describe how that company has created a sustainable competitive advantage.
2. Briefly explain why innovation is important in today's world. Provide an example to substantiate your answer.
3. Briefly explain why the concept of fair trade products appeals to some consumers, but not all consumers.
This is how you are going to communicate your product/service message to your target market. Please provide a minimum of three, but no more than five solid.
1. What is Under Armour doing to make its brand personally relevant, surprising, and easy to process?
1. How has an understanding of consumer behavior helped Group on grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today?
First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors
What is meant by the term "ethnographic particulars"? What have conversation analysts found that people generally do to "repair" the damage caused by a "dispreferred response"?
write a six to eight 6-8 page paper in which youdescribe in brief the histories of both of amazon.com and yahoo.com and
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
From the case study, evaluate Blendtec's current marketing strategy in terms of how it engages target customers
Develop the differentiation strategy in relation to the closest competitor - Develop the companys branding, pricing, and distribution strategy.
Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation
analyze and discuss factors associated with the most appropriate media mix for an advertising campaign and the skills
Describe the change, and outline the reasons and positive outcomes available to the work team - Identify the needs of affected groups (both internal and external to the work team), and general concerns of the work team.
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